Undefeated is a brand of sneakers and clothing that was founded by James Bond and Eddie Cruz in Los Angeles. They started off as a limited-edition and custom-made shoe company. Today they have a lot of cooperation with big brands such as Nike, Adidas, Converse or Vans. Their collaboration with Jordan birthed one of the most famous and expensive Jordan sneakers that have seen the light of the world. Currently, the cost of one pair is about $ 20,000.