It all started in 1998 when the Forsyth siblings opened their bistro and started to serve coffee in the classic paper cups. As the business grew, the number of cups used grew as well, and so did their efforts to reduce the waste. Their idea was to make reusable cups that would relieve the environment. Luckily, it did not end with just an idea, and you can purchase these cute KeepCups today that will keep your coffee hot for 30 mins longer than a regular paper cup. This is a must-have for any hot beverage lover!