White Mountaineering

Going out for an adventure? Dress in White Mountaineering. Do not let the name fool you. This brand was not founded in the Scandinavian fjords but in Tokyo. It is effectively combining outdoor clothing with streetwear aesthetic since 2006. This means that from now on, you'll be able to go from a weekend camping trip straight to a party in the city center and no one will know that you've just spent two days in the wilderness. The White Mountaineering’s highlight was their recent collaboration with adidas.

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