In 1997 Jeff Staple entered a boutique in New York and got his first order for 12 T-Shirts - at this moment the history of  brand Staple began to write itself. What started like a small business for handcrafted T-Shirts became more and more popular and resulted in Jeff being hired by Nike to design a sneaker representing New York in 2005. The pigeon logo appeared then on the heel of a limited edition of 150 pairs of shoes - Dunk Pro SB and the brand Staple started to be known among masses. Nowadays this brand represents the City of New York but clothing with the pigeon logo sells at top distributor all around the world.