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G-Shock

In 1983 the company Casio began to produce G-SHOCK watches. This product has crashed the idea of watches being a fragile accessory that needs to be handled carefully. They have used tripple protection for those parts which were the most critical. G-SHOCK introduced radically new type of watches with design influenced by strong impacts and shocks. Their practicality was immediately recognized and their unique appearance, that embodies their functionality, became widely popular. These features caused the maximum sale-rate at the beginning of 1990. Over the time, G-SHOCK added various new sensors, solar technologies and new materials for better endurance. 
Until now, only he newest technologies are being used and therefore G-SHOCK keeps on surpassing conventional thinking about watches.  G-SHOCK has become the flagship of the Casio watches.