Don't even try to measure your insole, you´ll never get it right. Just look at the measurements on any of your sneakers in CM or CHN. Then take that information and find the corresponding US size in the size guide. For example, the insole length of 25 CM corresponds to US 7 in Vans. You may get a different US size with a different brand due to slightly different measuring.
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WESC (We Are Superlative Conspiracy) is a Swedish brand founded in 1999. When they started to operate on the market, they did not use any other advertising than sponsoring different artists, musicians, skateboarders and snowboarders. This brand mainly produces clothing, but is also known for its original and quality headphones.