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Nike Air Max 95
An anatomical revolution and a London street icon - Nike Air Max 95
The Nike Air Max 95 represents one of the most significant turning points in the history of sports design, when designer Sergio Lozano completely redefined the aesthetic of running shoes. At Footshop, we see this silhouette as a masterpiece that was the first in history to reveal Visible Air technology not only in the heel, but also in the forefoot midsole, forever changing the visual language of the Air Max series. Inspired by human anatomy, where the layered upper symbolizes muscle fibers, the lacing represents ribs and the massive midsole represents the spine, creating a unique structural complex that still feels futuristic three decades later. For the community around Footshop, these premium sneakers are a symbol of independence and boldness, as confirmed by their historical association with the London grime scene. It was there that the model earned its legendary moniker of 110s, derived from its original price in pounds, and became the unofficial uniform of the street, which demanded uncompromising comfort and aggressive looks for all-day movement in the concrete jungle.
Air Sole's technological dominance and material depth
At the heart of the model is the multi-faceted Air Sole system, which uses different pressures in each air cushion to provide targeted support and maximum shock absorption at impact. This technology, combined with a durable polyurethane midsole, offers stability not found in other lifestyle models. The upper of the shoe uses an innovative layering of materials where synthetic leather, premium suede and breathable mesh meet, ensuring not only visual depth but also high mechanical durability and thermal comfort. At Footshop, you'll find iconic OG colourways as well as modern limited editions in both men's and women's styles. Whether you opt for the classic black variant for its practicality in inclement weather or the pure white for sunny summer days, you'll get a shoe with huge cultural overtones. The Nike Air Max 95 isn't just a sneaker, it's a technological manifesto that offers perfect foot lockdown thanks to its specific construction and unique lacing system. Discover the fusion of 90s functional engineering and contemporary high-end streetwear through a model that redefined the boundaries of the possible and became a must-have in any serious collection.
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Nike is an undisputed giant in the world of sports and fashion. Nike clothing, sneakers, and even accessories have long been among the best value for money. Beyond the aforementioned apparel and accessories, the success of the brand is primarily due to its sneakers.
Innovation and Nike Air
Nike has become extremely famous for its legendary Air technology. The first Nike shoes with the then strange air bubble came out in 1987. Their name is etched in the memory of anyone who is even slightly more interested in Nike footwear - Nike Air Max 1. The designer of the first model line of Nike sneakers with the so-called Air Sole was Tinker Hatfield. An icon of sneaker culture, thanks to which today we can wear Nike shoes with the Air Max label in a wide variation of models.
We would spend ages listing all the silhouettes Nike Air Max shoes have come out in to date. Therefore, suffice it to mention the most essential ones. We would include the Nike Air Max 1, 90, 95, 97, 98 and of the newer ones, the Nike sneakers labeled Air Max Plus, 270 or 720.
History of Nike
The original name of the company we know today as Nike, was Blue Ribbon Sports. Nike sneakers didn't start appearing under their current name until 1971, when the legendary brand was joined by the no less legendary logo - the Swoosh. This was put together at the time by University of Portland student Carolyn Davidson, and her pay for this sideways design was then just two dollars an hour for labor (relative to today's prices, it would make roughly 7 times as much).
More than an Air Max
Nike footwear isn't just associated with the entire Air Max line, however. Today, it also has a large number of its own offshoots under its umbrella, which includes Nike Skateboarding (SB) , a subset of the global brand that makes skateboarders happy to wear Nike shoes today. But you'll also find Nike footwear on the feet of basketball players. Worth mentioning is the legendary Nike sneaker model called Blazer, which is still very popular today. Nike shoes for basketball players gained such popularity over time that in 1984 the Air Jordan brand was created under Nike's wing. Originally, these Nike shoes were only for the legendary Michael Jordan, but not long after their introduction, they were also in the hands of the public. And apart from the various product lines, Footshop is also the place to get Nike slippers. What's more, you'll find all of the pairs mentioned here in all colours, including white, black, red, blue or coloured.
Nike is for everyone
Nike shoes today, however, are not only produced with a focus on certain groups. Categorizing Nike clothing and footwear as sports, lifestyle or fashion would therefore be a bit of a sin. You can find Nike sweatshirts, T-shirts, trousers or tracksuits at every sporting, cultural or any other event today - look at what runners wear at races, for example, and you'll see that it's usually Nike running shoes. Nike's have simply become synonymous with a lifestyle; which one is up to the owner of each piece.
In the 50 or so years of its existence, a mere Nike sneaker with a distinctive Swoosh, has become a phenomenon of a magnitude that no one could have imagined back then. In fact, Nike shoes today can be found on everyone - athletes, artists, performers, fashion designers and we could go on and on.
The question is whether Nike shoes can also be found in your shoe closet. If the answer is yes, you have the thumbs up and the respect of other Nike sneaker lovers along with it. If the answer remains no, you now have a unique chance to change that. At Footshop, we have a variety of silhouettes in all sorts of colors. You'll also findNike shoes in limited editionshere, which would be a shame not to take advantage of. But we won't keep you any longer and go enjoy your shopping!
