Don't even try to measure your insole, you´ll never get it right. Just look at the measurements on any of your sneakers in CM or CHN. Then take that information and find the corresponding US size in the size guide. For example, the insole length of 25 CM corresponds to US 7 in Vans. You may get a different US size with a different brand due to slightly different measuring.
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Bata is the largest shoe maker in the Czech Republic and has been identified as the largest manufacturer and seller of shoes of all time in the Guinness Book. It was founded by siblings Anna, Antonin and Tomas Bata in 1894 in Zlín. We can find their stores all over the world. Today, they also focus on lifestyle sneakers that you can find at Footshop.