Don't even try to measure your insole, you´ll never get it right. Just look at the measurements on any of your sneakers in CM or CHN. Then take that information and find the corresponding US size in the size guide. For example, the insole length of 25 CM corresponds to US 7 in Vans. You may get a different US size with a different brand due to slightly different measuring.
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WOOD WOOD was established by a trio of designers who opened a small shop in Copenhagen where they began selling their own designs. Today they have a long record of collabs with adidas, Nike, New Balance, or Fred Perry.