Focus on adidas Terrex: gear for the mountains and the urban jungle
The adidas brand has many divisions and sub-brands in its broad portfolio dedicated to different sporting activities. One of these is the adidas Terrex brand, which the global sports market leader from Herzogenaurach introduced in 2007 to fully enter the world of trail running and other sports activities that can be performed primarily in the mountains. And it was a very timeless decision, because especially then, with the global pandemic of COVID-19, more and more people started to find a love for running