Projects

Sustainability is one of our main missions. We are constantly striving to improve our business processes from order dispatchment to recycling in our offices.  Throughout this year, we’ve been gradually preparing our project The Second Chance. It’s goal is to raise awareness to the cost of production of any material. That’s why it’s important to give materials a second chance. The first outputs of the project could already be seen on our social media, or even in our store in Vnitroblock, where we’ve o

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Towards the end of the year, we finally shared with the world our long-discussed and finally realized cooperation with the Rap brand. The collection, with the main motif being the word Featuring reflects our common love for music, which is especially close to Rap’s owner, Idea,  who is also the head of the rap label Ty Nikdy. The Rap feat. Footshop collection consists of black and white variants of a short sleeve T-shirt, a white long-sleeve T-shirt, a hoodie with prints on both sides and a bandana to t

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Enough bad things have already been written about the year 2020. However, during this year, we’ve also achieved many successes which we will remember for years to come. This is a selection of the best moments of the past 12 months so you can remember them together with us. Detailed articles on all the mentioned topics can be found on our blog. Premium brands Right at the start of the year, we managed to enrich our range with several premium brands which we had been trying to get on Footshop fo

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According to Complex and Sneaker News, these are some of the best Air Maxs in history. When a sneaker is valued so highly among the most successful sneaker line in history, there can be no doubt that the Nike Air Max 95 OG “Neon” release is one of the biggest events in the world of sneakers in 2020. Or, more accurately, was. For their 25th anniversary, the legendary sneakers sold out immediately. Owners can now admire the Black/ Neon Yellow/ Light Graphite colourway, with a reflective part circling the

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Our new visual identity is out published. As you probably already know, this is definitely not a static logo but a creative dynamic platform that can be used in an infinite number of ways. And there is this video and editorial with our friends from the Footshop community that can also convince you of this. We’re changing on the outside, moving forward on the inside. https://www.youtube.com/watch?v=fzLfpWQBvOI To find out more about the new Footshop´s visual identity you can read this ar

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After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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Monika lives in Olomouc, but she spends a lot of time travelling between Prague and Zlín. She first got into upcycling three years ago, when she used to go dumpster diving at Zlín’s factories with her friend. Currently, she’s studying her final year of shoe design at the Tomáš Baťa University in Zlín. How would you describe your style? It’s hard to say, but I enjoy working with clean, geometrical lines. I also like unconventional materials and new cuts. I try to realize my ideas both in streetwear as

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Valery, founded by David Nikolov when he was just 17, is a Czech streetwear brand built on upcycling. David studies design and fashion in Prostějov, where he, in his own words, ended up completely by accident. Sustainability and upcycling are an integral part of his work, which makes Valery a perfect fit for the Footshop Upcycling Project. David wants to create a smaller collection from the provided products - so far, we were able to witness two of his collections, one at Fashion Designer Show Brno 202

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Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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Another member of the Footshop Upcycling project is none other than designer Evžen Grygoriev. Originally from Ukraine, he moved to his family in Ostrava as a child. Evžen’s 21 and in his second year of studying at Baťa’s university in Zlín. He was introduced to the world of fashion by his older brother, whose hobby was also making shoes. “There’s no victory without sacrifices, and I know that from my own experience. You also can’t progress further without practice and knowledge of your specialization.”

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Combining a 300-year-old cultural heritage and a 50 year old silhouette into a modern and tangible form wasn’t easy - but we managed in the end. This is historically our first collaboration on a sneaker with three stripes. This is the Footshop x adidas Superstar ‘Blueprinting’. Blueprinting is a craft that has its roots in Footshop’s key countries. While creating the sneaker, our main source of inspiration were traditional patterns that are historically connected for example to festive folk costumes.

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