Jordan Family Affair: Where Personal Story Meets Culture and Style
The Jordan Family Affair collection explores identity and heritage through storytelling, led by the Air Jordan 3 “Family Affair”—a sneaker that carries meaning beyond its silhouette. Alongside the footwear, Jordan Realtree Apparel: Outfits With Character blends functional camo with modern streetwear aesthetics. Directed by Brett Olah, the campaign becomes an intimate reflection of Roma heritage, family, faith, and lived experience, where every detail is intentional. Jordan does not rely on a template. I