Sustainability

As far as holiday activities are concerned, this summer will be fairly limited. So if you’re concerned that you might spend the next two months bored out of your mind, we’d like to introduce you to plogging - a combination of cardio exercise and cleaning up our planet. Plogging originated in Sweden and consists of jogging and collecting trash (“plocka upp” means to pick up in Swedish, hence the name). It was popularized by environmentalist Erik Alhström, who’s been plogging since 2016, and the number of

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According to The Robin Report, approximately 70 % of customers under 35 want brands to behave more responsibly to our planet. This is one of the reasons we’ve prepared a series of articles explaining some of the biggest brand’s plans for the future. First off - adidas. Adidas takes this topic very seriously. The brand’s goals for the future include making sneakers purely from sustainable materials. This might seem like a long shot, but keep reading to find out how adidas is on the road to become the mos

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Take this article as a kind of precursor, because in the following months, we’ll be taking a closer look at what individual brands are doing to make their mark on the environment as little as possible. So are sneakers and sustainability compatible? Yes. For example, making sneakers out of waste or recycled materials, as well as raising awareness is becoming a popular brand strategy. Unfortunately, these strategies are often a one-time thing, and in the long run have a positive influence on the brand’

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Recycled sneakers from Footshop tell the story of a man on his travels. Moving masses and traces of humanity, encounters in time, lines of fate imprinted on Earth, the layering of history in deposits of the past, cycles of evolution in constant motion… Traces of thoughts stuck on the roads, invisible barefoot touches, the matured matter of our bodies there is now waste in pools of creation. Why is that machine? Sprout of tree evolution, limb protruding from the galaxy, random cluster in the nebula of pr

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The new Converse Renew collection heavily focuses on the issues of sustainability once again. The brand is constantly improving their methods of manufacturing clothes while simultaneously trying to be gentle to the environment. Proof of that is the new Renew collection, which contains high and low Chucks made from upcycled denim and recycled PET bottles. Jeans are a essential part of almost everyone's wardrobe, but they are one of the most common clothing items to end up in landfills. Realizing this

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These days, we give our environment a hard time - we let a lot of materials and produce go to waste. A coffee or lunch to go is a common thing, same as throwing half of the lunch along with its packaging in the trash. Sneakers and apparell are a specific category that we frequently buy, often in large quantities, and say goodbye to in a matter of months. Sustainable, or slow fashion is a response to producing clothes at the lowest cost possible, without considering the effects it has on the environmen

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Converse has more than 100 years of tradition - basically everyone had this shoe at some point in their life, and is characterized by its simple design and iconic star in a circle.. These sneakers, originally for basketball, have become a trendy classic that goes with the times, as confirmed by the new Renew Canvas model. Protecting the environment is not only a current trend, but also a mindset that affects our daily lives, politics, and also fashion. Both small and large brands have started riding

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