FTSHP blog

Beyoncé Knowles-Carter has long been one of the icons not only on the stages of sold-out sports arenas, but also in the field of fashion. In addition to 22 Grammy Awards and her own production company, in 2016 she added her own brand Ivy Park to its portfolio. You can also find it online at Footshop in the form of an extensive joint collection - adidas x Ivy Park. The Ivy Park brand has its basis in mostly (but not exclusively) women’s clothing that values style and comfort over a physical look, and thi

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Today’s phenomenon is clear - to manage as many activities as possible in as little time as possible. This connects to the choice of clothing. One piece should ideally serve both for a wide range of outdoor activities and as a comfortable companion at home for relaxation, which we often overlook these days. This problem is solved by the Nike segment called ACG, or All Conditions Gear - clothing for any and all conditions. Right now you will find the new Nike ACG collection online at Footshop. It contain

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Free yourself for a moment from Instagram and the photos you see there. Retouched stretch marks, wasp waists, abdominal muscles that resemble freshly baked buns, or behinds, earned with thousands of squats. These are the ideals of beauty that are served to us in pixel form every day. But the reality is in the people you see on the street everyday. The Converse Shapes collection is here for them. For pears, for apples, for all shapes. Converse launched their new product line Shapes this year, which follo

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In March this year the KARA brand introduced their new creative director - designer Jan Černý, one of the greatest talents on the Czech scene. In this short interview, you will find out what he is planning as creative director, or where, according to him, fashion is currently going. What does fashion mean to you? The liveliest part of our culture. The fastest way to express your opinions. Before you speak, what you’re wearing has already spoken for you. How do you remember your internship with Vir

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CreditsPhoto: Rares LicaModel: Ms,Opiu

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CreditsPhoto: Rares LicaModel: Diana SumanaruProduction: Ms.Opiu

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This year, the Japanese brand Asics is experiencing great popularity with their sports silhouettes. This has already been the case in recent years, but the celebration of 30 years of the Gel-Lyte III has rocketed the brand into the awareness of a wider group of people around sneakers, as confirmed by the hype of the recently released collaboration with Sean Wotherspoon. Now Asics has teamed up with the Italian store Slam Jam and brings another great sports collaboration on the Novablast model. The Asics

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With the arrival of winter, choosing the right shoes can be tricky. Sneakerheads face the dilemma whether to choose their favourite light sneaker and risk being cold, or wear a warm pair of winter shoes at the expense of their outfits. Luckily, you can find shoes that will keep you both warm and stylish at Footshop. This is our universal guide to choosing the right pair of shoes for winter. Catching a cold during winter is usually caused by your feet getting cold. This can happen from walking barefoot o

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Credits:Photos: @rjanosjanosVideo: @sepovics_sandor Styling: @the_goods.coModels: @gyurisbence, @lajos_nadhazi, @arnothanka, @lildalhausser,@friskozsofi

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Our new visual identity is out published. As you probably already know, this is definitely not a static logo but a creative dynamic platform that can be used in an infinite number of ways. And there is this video and editorial with our friends from the Footshop community that can also convince you of this. We’re changing on the outside, moving forward on the inside. https://www.youtube.com/watch?v=fzLfpWQBvOI To find out more about the new Footshop´s visual identity you can read this ar

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One of the most famous animated characters is celebrating his 80th birthday - the ageless Bugs Bunny from Looney Tunes and Merrie Melodies is a part of basically everyone’s childhood. Most bunnies definitely can’t brag about having a star on the Hollywood Walk of Fame. Let’s take a brief look at the history of the animated legend. 1940 The character’s development started prior to 1940, but this is Bugs Bunny’s debut year. His first role was in the short film, A Wild Hare, where he met his rival, the

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After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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