Alpha Industries UV

A futuristic fusion of military heritage and cyberpunk aesthetics - Alpha Industries UV

The visual identity and graphic design of the UV division is marked by futurism and the atmosphere of a night-time city. The most striking elements are the reflective materials and neon accents, which refer to the spectrum of light visible under special lighting, making the details of the clothing "glow" in the dark or react intensely to lightning. The brand's traditional logos are modified into digital form, often using technical fonts, geographical coordinates or detailed machine drawings, emphasizing the modern technological look of the entire line.

In terms of materials and colours, the collection combines functionality with experimental design. It is dominated by technical fabrics, translucent nylons and highly reflective surfaces with a metallic sheen, complemented by classic dark bases such as black or anthracite. These neutral tones are then broken up with bold purple (Ultraviolet), neon green or signal orange, creating a strong visual contrast typical of modern streetwear and cyberpunk aesthetics.