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The Under Armour brand was created with a simple plan to create a better t-shirt. A T-shirt that cooperates with your body to control temperature and increase performance.
Under Armor was founded by University of Maryland football player Kevin Plank in 1996. They use technologies like HeatGear® when it's hot, ColdGear® when it's cold and AllSeasonGear®, which you can wear between extreme temperatures.
Under Armour have the mission to make all athletes better through passion, design, and relentless drive for innovation.