Hoka® U Ora Primo

The Hoka® is a running specialty that even Kanye West wears, which says a lot. What do you have to do to get Kanye to wear your brand? This.

Radical change comes when you're trying to solve a very simple problem. The founders of the Hoka® brand know this. They had a long-term goal of improving their endurance race times by designing a shoe that would go faster and better downhill - but in the process of figuring out how to do that, they unfortunately inadvertently discovered running shoes.

Their new shoes not only helped improve their downhill running but also improved the uphill running experience. And then down again. And up again. It turns out that redesigning a shoe that helps an athlete cover a distance of 100 miles in challenging conditions can help all runners perform brilliantly. While the founders ran trails at night, their day jobs were in gravity sports. They were involved in several innovations in winter sports and cycling - including parabolic skis. Every day they asked the same question: "How do we go even faster?" Their answer was a shoe, which some refused at first. But a few runners welcomed it, tried it out, and those runners started winning races, and those who initially refused quickly became wary. Nowadays, Hoka® is one of the number one running sneakers on the market.

Hoka® running sneakers carry on the vibe of surfing, skiing, cycling, but most importantly, running. So if you're looking for a top running shoe, bet on Hoka®. In our range of running shoes, you'll find both men's and women's Hoka® silhouettes, such as the Clifton Edge or Elevon 2.