- Men's shoes
- HOKA®
- Hoka® U Ora Primo Light Roast/ Asphalt Grey






Hoka® U Ora Primo
Light Roast/ Asphalt Grey
3 Color Options
Returns within 30 days
Similar products
Materials
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
Engineered Knit: The technology and comfort in the shoe offers a seamless and snug fit that adapts to the shape of the wearer's foot. This innovative knitting technology allows for a reduction in material waste during production, making it a more sustainable option in the footwear industry. It enhances performance with features such as lightweight construction, breathability and better energy transfer for athletes.
PROFLY™: The PROFLY™ technology used by Hoka is an innovative approach to cushioning in running shoes. This two-part midsole combines a soft, marshmallow-like heel for maximum comfort and shock absorption, with dynamic cushioning in the toe area for efficient and quick rebound.
CMEVA (Compression molded EVA): CMEVA (Compression Molded Ethyl Vinyl Acetate) is a type of midsole material commonly used in sports footwear. This material is known for its excellent cushioning properties as it compresses and then returns to its original shape, providing constant support and comfort. CMEVA is lighter and offers better shock absorption compared to conventional EVA
Rubber: The rubber sole is a traditional and highly reliable element in the construction of footwear, valued especially for its extreme mechanical resistance and grip. This contact layer is made of natural or synthetic rubber, which is characterized by its high density and elasticity. Due to its physical properties, it provides excellent traction on a wide range of surfaces, from smooth asphalt to unpaved terrain. In addition, the rubber is naturally waterproof and resistant to temperature fluctuations, ensuring stability and a secure stride in a variety of climatic conditions.
Recycled rubber: It represents a sustainable path to high performance with minimal environmental impact. This material is created by processing used rubber, for example from industrial surpluses or old tyres, thus closing the production cycle and saving primary resources. Despite its ecological origin, it retains excellent mechanical properties such as flexibility, abrasion resistance and reliable traction. It is the ideal choice for modern footwear that combines functional design with responsibility towards the planet.
Details
A Technological Revolution in Cushioning and a New Definition of Functional Design with HOKA
The brand HOKA represents the pinnacle of performance footwear in Footshop's portfolio, having defined the category of maximalism. This French-origin project burst onto the market with a vision that radically challenged the then-current trends of minimalism and "barefoot" running. Instead of thin soles, HOKA offered a massive midsole with unprecedented cushioning. Today, this footwear is seen as a technological statement sought after not only by ultra-marathoners but also by a community focused on modern urbanism, where comfort and technical aesthetics are priorities.
From Alpine Peaks to the Front of the Peloton: History and Biomechanical Progress
The brand's history began in 2009 in Annecy, French Alps, where it was founded by two visionaries and experts in sports equipment development, Nicolas Mermoud and Jean-Luc Diard. Their goal was to develop a shoe that, thanks to its specific geometry, would allow for faster and gentler descents in extreme terrain. The name "Hoka One One" comes from Maori and translates to "to fly over the earth", perfectly defining the sensation of walking and running that these shoes provide.
Within a decade, HOKA conquered the world of professional running. Today, stars like three-time Olympic triathlon champion Jan Frodeno and record-holder for many ultra-long distance races Jim Walmsley dominate the brand's models. However, due to its unique, almost "oversized" silhouette, the brand has also spilled into the lifestyle sphere, becoming a staple in the wardrobes of those who see shoes as tools for maximum performance and as specific aesthetic objects.
Meta-Rocker Engineering and Pillars of Technological Superiority
What we appreciate about HOKA shoes at Footshop is their comprehensive technological engineering, which addresses movement efficiency at every stage of the step. A key element is the Meta-Rocker geometry, a specific curvature of the sole with a low drop that acts as a cradle, supporting a smooth transition from heel to toe. Among the most valued models in our selection are:
- HOKA Clifton: The standard for road running and high-end daily wear. It offers the ideal balance between cushioning and responsiveness while maintaining an extremely low weight.
- HOKA Bondi: A model with maximum cushioning using ultra-light EVA foam, synonymous with joint protection during long distances.
- HOKA Speedgoat: An iconic trail silhouette equipped with a sole featuring specific grip that ensures traction in the most challenging technical terrain.
- HOKA Tor Ultra / Kaha: Models utilizing waterproof membranes and premium nubuck, which have become icons of modern functional design.
At Footshop, we recommend pairing these models with progressive technical clothing. Investing in HOKA footwear is an investment in the health of your musculoskeletal system and in a design that isn't afraid to stand out. Choose your pair from our premium selection and experience the technology that taught the world to love movement in complete comfort.
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. More info
How to return goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
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