Product story

Back in 1906, right in the heart of Boston, USA, a special journey began with the New Balance Arch Support Company. This wasn't just any start-up; it was the beginning of a shoe-making legacy that focuses on quality and comfort. Fast forward to today, and the legacy continues with the New Balance Made line—a special collection of sneakers that are all about premium quality and true craftsmanship. A Cut Above: The Art of New Balance Made In an era where speed often trumps quality, New Balance begs to

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In today's social media-driven age, trends tend to appear and disappear so quickly that it's hard to register them. Therefore, choosing the right sneakers for a certain period can be confusing. Well, you can rely on me, today I am here to help you with your choice. I have selected some of my spring favorites. All pairs are still available on Footshop, but that can change quickly, so don't wait too long. Diesel Serendipity Pro-X1 Let's start in big style, with a hot premium piece from Diesel. The only

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The FTSHP Halftone drop is a loose continuation of the previous Footshop Everyday drop collection. Or rather a "brother from another mother." A little cheekier, a little bolder, and definitely more visible everywhere it goes. In the Halftone drop, we've actually used the same material as the previous collection and added a bold FTSHP print to the front. A print with such a dense color that it doesn't rub off even after years. Which, of course, does not apply to the intentionally washed color of the shirts,

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In the bustling streets of Tokyo, where fashion thrives and individuality is celebrated, one name has etched itself into the vibrant tapestry of streetwear history – Nigo. Born Tamaoki Nagao in 1970, Nigo's journey from a fashion enthusiast inspired by Popeye magazine to the founder of the iconic A Bathing Ape (Bape) and artistic director of Kenzo is nothing short of legendary. Let's dive into the colorful narrative of Nigo's life, career, and the cultural phenomenon he unleashed upon the world.6 Early

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Surely, you have a sweatshirt in your wardrobe that remembers everything, and your girlfriend / boyfriend / mom / dog or whoever has asked you a thousand times to finally put it in the bin? But you just don't want to get rid of it even for a million dollars because it's your favorite sweatshirt that has sentimental value to you, and it's so worn out that it's actually the most comfortable and best thing in your closet. Our Everyday drop is just that. We've created a collection that includes T-Shirts, cr

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In the dynamic landscape of sneaker culture, certain shoes possess a timeless allure that transcends generations. The Puma Palermo, once a fixture in the football stadiums of the 1980s, stood as a symbol among the terrace crowd for its unmistakable style and statement. Fast-forward to today, and the Palermo is making a resounding comeback, stepping out of the football arenas and into the vibrant world of streetwear. This revival isn't merely a nod to the past; it's a fusion of football heritage with a t

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HELIOT EMIL COLLECTION If you’d ask me about the most memorable fashion moments of 2023, I’d probably talk about Rihanna’s superbowl performance, Doja Cat’s All-red Ensemble during Paris Couture Week and of course, the model who was literally on fire walking down the runway of Heliot Emil’s Paris show. And it is exactly the third example that should give you a hint what this article is going to be all about. Established in 2017 in the heart of Scandinavia, the futuristic avant-garde brand, Heliot Emil

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As the leaves start to tumble and the air turns crisper, it can only mean one thing: fall is upon us. And you know what that means – it's time to upgrade your sneaker game for the cozy and stylish season ahead!  Just like the changing leaves, sneaker trends are evolving, and I've got the inside scoop on the hottest kicks that will have you striding through fall with confidence and flair. Whether you're a sneakerhead, a street-style aficionado, or simply someone looking for the perfect blend of comfort a

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In the ever-evolving world of fashion, one brand has consistently pushed the boundaries of creativity and style. AMBUSH®, born from the collaborative vision of graphic designer Yoon Ahn and Japanese rapper Verbal, has taken the fashion industry by storm. We're super stoked to introduce this game-changing brand to the Footshop family, and trust us, you're in for a treat! AMBUSH COLLECTION The Creative Power Couple AMBUSH® is the creation of Yoon Ahn and Verbal, a dynamic duo that has left

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The Asics GT-2160™ is a stunning blend of vintage charm and modern innovation, paying homage to the iconic GT-2000™ series from the early 2010s. With sleek aesthetics and advanced features like GEL™ technology and sustainable materials, this sneaker captivates sneaker enthusiasts and style lovers alike Drawing Inspiration from the Past Inspired by the revered GT-2000™ series, the GT-2160™ embraces the sleek design and wavy forefoot sculpting, evoking a sense of nostalgia for the early 2010s. E

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adidas Samba, Gazelle, and Campus - three legendary silhouettes that have recently been experiencing their renaissance and can be seen everywhere on TikTok or at Fashion Week shows. Samba was originally designed as football footwear, which became popular among both football players and fans. Gazelle was initially intended for athletics, specifically for training and running. Later, it became popular among skateboarders due to its comfort and durability. Campus was originally designed for basketball play

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ASICS, the Japanese sports brand, consistently excels in creating timeless dynamic footwear that embodies innovation, craftsmanship, and unique aesthetics. ASICS has introduced a new addition to its range of footwear—GEL-NYC. This design pays homage to vintage aesthetics while exuding a contemporary charm, boasting both premium quality and visual appeal. Furthermore, the GEL-NYC is crafted using recycled materials, adding an environmentally conscious aspect to its captivating design. With every step

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