Product story

In the bustling streets of Tokyo, where fashion thrives and individuality is celebrated, one name has etched itself into the vibrant tapestry of streetwear history – Nigo. Born Tamaoki Nagao in 1970, Nigo's journey from a fashion enthusiast inspired by Popeye magazine to the founder of the iconic A Bathing Ape (Bape) and artistic director of Kenzo is nothing short of legendary. Let's dive into the colorful narrative of Nigo's life, career, and the cultural phenomenon he unleashed upon the world.6 Early

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Surely, you have a sweatshirt in your wardrobe that remembers everything, and your girlfriend / boyfriend / mom / dog or whoever has asked you a thousand times to finally put it in the bin? But you just don't want to get rid of it even for a million dollars because it's your favorite sweatshirt that has sentimental value to you, and it's so worn out that it's actually the most comfortable and best thing in your closet. Our Everyday drop is just that. We've created a collection that includes T-Shirts, cr

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In the dynamic landscape of sneaker culture, certain shoes possess a timeless allure that transcends generations. The Puma Palermo, once a fixture in the football stadiums of the 1980s, stood as a symbol among the terrace crowd for its unmistakable style and statement. Fast-forward to today, and the Palermo is making a resounding comeback, stepping out of the football arenas and into the vibrant world of streetwear. This revival isn't merely a nod to the past; it's a fusion of football heritage with a t

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HELIOT EMIL COLLECTION If you’d ask me about the most memorable fashion moments of 2023, I’d probably talk about Rihanna’s superbowl performance, Doja Cat’s All-red Ensemble during Paris Couture Week and of course, the model who was literally on fire walking down the runway of Heliot Emil’s Paris show. And it is exactly the third example that should give you a hint what this article is going to be all about. Established in 2017 in the heart of Scandinavia, the futuristic avant-garde brand, Heliot Emil

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As the leaves start to tumble and the air turns crisper, it can only mean one thing: fall is upon us. And you know what that means – it's time to upgrade your sneaker game for the cozy and stylish season ahead!  Just like the changing leaves, sneaker trends are evolving, and I've got the inside scoop on the hottest kicks that will have you striding through fall with confidence and flair. Whether you're a sneakerhead, a street-style aficionado, or simply someone looking for the perfect blend of comfort a

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In the ever-evolving world of fashion, one brand has consistently pushed the boundaries of creativity and style. AMBUSH®, born from the collaborative vision of graphic designer Yoon Ahn and Japanese rapper Verbal, has taken the fashion industry by storm. We're super stoked to introduce this game-changing brand to the Footshop family, and trust us, you're in for a treat! AMBUSH COLLECTION The Creative Power Couple AMBUSH® is the creation of Yoon Ahn and Verbal, a dynamic duo that has left

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The Asics GT-2160™ is a stunning blend of vintage charm and modern innovation, paying homage to the iconic GT-2000™ series from the early 2010s. With sleek aesthetics and advanced features like GEL™ technology and sustainable materials, this sneaker captivates sneaker enthusiasts and style lovers alike Drawing Inspiration from the Past Inspired by the revered GT-2000™ series, the GT-2160™ embraces the sleek design and wavy forefoot sculpting, evoking a sense of nostalgia for the early 2010s. E

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adidas Samba, Gazelle, and Campus - three legendary silhouettes that have recently been experiencing their renaissance and can be seen everywhere on TikTok or at Fashion Week shows. Samba was originally designed as football footwear, which became popular among both football players and fans. Gazelle was initially intended for athletics, specifically for training and running. Later, it became popular among skateboarders due to its comfort and durability. Campus was originally designed for basketball play

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ASICS, the Japanese sports brand, consistently excels in creating timeless dynamic footwear that embodies innovation, craftsmanship, and unique aesthetics. ASICS has introduced a new addition to its range of footwear—GEL-NYC. This design pays homage to vintage aesthetics while exuding a contemporary charm, boasting both premium quality and visual appeal. Furthermore, the GEL-NYC is crafted using recycled materials, adding an environmentally conscious aspect to its captivating design. With every step

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After a short hiatus, we're bringing back the On Feet series on the Footshop blog, where you'll find the best sneakers of the past week photographed as they fit in the real world on the streets of a big city. Basketball silhouettes from New Balance reign supreme this season, but you shouldn't miss the space-age novelty from Nike or (as always) one of the best price/performance/style ratios from Karhu. So check them out and pick the ones you'll be shooting on your feet. New Balance 550 Few sneakers ha

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What are the best sneakers for this spring? On the one hand, it seems that even the answer to the famous "to be or not to be" can be easier to find - on the other hand, I have 11 models for you that will make the search much easier. Based on trends, the most common topics in fashion magazines, the aesthetics dominating social media and a little bit of my personal opinion, I bring you a list of the best sneakers to wear in spring and not have to take off until the start of next winter. Spring is tricky i

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Asics decided that hiding the creative potential of the Asics Gel-Sonoma 15-50 was enough. At the beginning of 2023, it presents a total of 6 colourways in two unique collaborations, with half of them created in the workshop of the Korean brand, which is not the first time collaborating with Asics - and it's this half that we'll talk about today. This is Asics x Andersson Bell. The Asics GEL-SONOMA 15-50 silhouette has been getting extra attention on our blog - after all, we wrote about the collab with

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