Back in 1906, right in the heart of Boston, USA, a special journey began with the New Balance Arch Support Company. This wasn’t just any start-up; it was the beginning of a shoe-making legacy that focuses on quality and comfort. Fast forward to today, and the legacy continues with the New Balance Made line—a special collection of sneakers that are all about premium quality and true craftsmanship.

A Cut Above: The Art of New Balance Made

In an era where speed often trumps quality, New Balance begs to differ. With its Made line, produced lovingly in the USA and UK, New Balance stands tall as a beacon of premium quality in the sneaker world. These aren’t just sneakers; they’re handcrafted masterpieces, boasting a domestic value of 70% or greater. Yes, you read that right—handmade. This dedication to craftsmanship is why these sneakers come with a higher price point, a small price to pay for unparalleled excellence.

Iconic Silhouettes: The New Balance 990 Series

When you think of New Balance Made, think of the iconic New Balance 990 and its variations from V1 through V6. These models are more than just shoes; they’re a statement of intent, a declaration of style and substance. However, the roster of silhouettes crafted under the New Balance Made line is ever-evolving, always surprising, and eternally impressive.

The Dance of Precision: Craftsmanship in Every Second

Imagine this: every New Balance sneaker born in one of the company’s five New England-based factories enjoys a mere 22.5 seconds of fame at each production station. But oh, what a dance of precision those 22.5 seconds are! Both mechanical and manual expertise come together in a ballet of efficiency, with over 4 million sneakers—roughly a quarter of New Balance’s overall production—crafted domestically. This feat cements New Balance’s status as the only major sneaker brand to produce domestically on such a scale.

The iconic factory in UK’s Flimby

When we talk about New Balance’s infamous “Made” line, there is no way we do not mention the iconic factory in Flimby, UK, where most of the sneakers for the EU market are produced. The factory boasts over 40 years of tradition. Our colleague Peter “Kovo” Kováč was invited to the 40th anniversary celebration of the site. Check out the whole blog post dedicated to the visit to the Flimby factory.

Why New Balance Made?

Why opt for New Balance Made, you ask? Because every step in a pair of these sneakers whispers stories of tradition, of artisans who believe in the beauty of their craft, and of a legacy that stretches back over a century. Wearing them is not just a fashion statement; it’s a nod to quality, durability, and the kind of comfort that only comes from something made with care and precision.

Lace Up with Footshop

Ready to dip your toes into the world of crafted perfection? The New Balance Made line awaits you at Footshop. Here, we’re not just about sneakers; we’re about the stories they tell, the journeys they embark on, and the footprints they leave behind. Discover a collection where each piece is a masterpiece, where each lace whispers tales of American and British craftsmanship.

Step into the extraordinary. Find your New Balance Made exclusively at Footshop. Your feet deserve nothing less.