Talking about the sneaker of the year at the very beginning of January might be a bit bold, but I’ll present you with several clues that strongly favour the Nike Zoom Vomero 5 in this article. Nike’s new-old silhouette is out now on Footshop in several colourways and deserves your attention.
For the past two years, we’ve seen several trends running concurrently in the sneaker world. Some of them can only be described as a kind of attempt by brands to push a particular trend on people. This is, for example, the annual return to retro silhouettes – but the return to retro is not so much a trend as a nostalgic desire that we all want to satisfy once in a while. Over time, it’s only the retro period that changes. But at the same time, there are trends related more to changes in society and the current mood. Trends that are not created by brands, but by people. And this is precisely the case with the growing popularity of technically advanced performance models, which not only look good incorporated into an urban outfit, but when it comes down to it, one can feel their benefits during various physical activities. This is behind the great period that Salomon, Asics and New Balance have been experiencing in recent years. Part of it is the result of the covid two-year period when all of us felt how much we need movement and how much we like to at least feel that we are active – through sports and outdoor outfits shining in the subway after the obligatory morning commute to the air-conditioned office.
The technical craftsmanship of the Nike Zoom Vomero sneakers and their industrial motifs play right into the aesthetic that is currently omnipresent across the global anthill of fashion blogs and most followed fashion influencers.
The rise of outdoor and sports-oriented brands, in general, is being negatively felt by the biggest players like Nike, who play more on the status and cool brand string. Not to be taken at my word, Nike of course has a whole range of sports models and even its outdoor division, Nike ACG. But if one is looking for maximum comfort and enjoyment of healthy movement, everyday silhouettes like the Nike Dunk or Nike Blazer won’t offer the best. In that case, there is a growing tendency to turn one’s interest to the competition, and that’s exactly what Nike is responding to with the return of the Nike Zoom Vomero 5.
The technical craftsmanship of the Nike Zoom Vomero sneakers and their industrial motifs play right into the aesthetic that is currently omnipresent across the global anthill of fashion blogs and most followed fashion influencers. Gorpcore, Y2K fashion, dad shoes, techwear – these are the essential keywords that the current social media content algorithm of most sneakerheads is built on. Keywords that define the very new Vomera colourways online at Footshop.
The Vomero is a highly breathable sneaker, actively cushioned by Zoom technology with a range of solid design features to ensure great stability. In addition, the quality of craftsmanship is a really good shoe that exceeds the usual standard of currently released shoes with Swoosh on the side. Finally, I have to share a highly subjective assessment – these shoes are simply beautiful. With their reintroduction, Nike has delivered the answer for anyone who has missed the taste of sneaker humanism represented primarily by Asics and New Balance at the biggest sneaker brand. Throughout 2023, we’ll undoubtedly see many collaborations with artists and other brands to dress up the Nike Zoom Vomero 5 in different coats. These shoes are well on their way to being the sneaker of the year in the general release field, and with any luck, they’ll take the top spot among limited releases as well. I’ll be rooting for them.
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