Posted on CategoriesProduct story

Asics Novablast x Slam Jam and the reign of the sports aesthetic

This year, the Japanese brand Asics is experiencing great popularity with their sports silhouettes. This has already been the case in recent years, but the celebration of 30 years of the Gel-Lyte III has rocketed the brand into the awareness of a wider group of people around sneakers, as confirmed by the hype of the recently released collaboration with Sean Wotherspoon. Now Asics has teamed up with the Italian store Slam Jam and brings another great sports collaboration on the Novablast model. The Asics

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Posted on CategoriesTips

❄️How to choose the right winter shoes

With the arrival of winter, choosing the right shoes can be tricky. Sneakerheads face the dilemma whether to choose their favourite light sneaker and risk being cold, or wear a warm pair of winter shoes at the expense of their outfits. Luckily, you can find shoes that will keep you both warm and stylish at Footshop. This is our universal guide to choosing the right pair of shoes for winter. Catching a cold during winter is usually caused by your feet getting cold. This can happen from walking barefoot o

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Posted on CategoriesProduct story

Who was the legendary Kenzo Takada?

Kenzo Takada, who passed away last month at the age of 81 from complications linked to Covid-19 was a Japanese designer, founder of the brand Kenzo and a Knight of the Legion of Honor. He was the first Japanese designer to settle down in Paris and become one of the biggest fashion icons of the 20th century. Today, let’s remember the biggest milestones of his long, enriching and successful career. Kenzo Takada was born in 1939 in the city of Himeji. Since a child, he was interested in fashion, so it come

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Posted on CategoriesProjects

We’re changing on the outside, moving forward on the inside

After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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Posted on CategoriesProduct story

Space Hippie and Nike’s road to #sustainability

Previously, we've talked about how adidas is proactively challenging the climate crisis situation and trying to lower their own ecological footprint. This time, we'll take a look at what Nike is doing to support the idea of sustainability and responsibility towards Mother Earth. We'll talk about the freshly released Nike Space Hippie and about the Move to Zero project, which is supposed to lead Nike to produce sneakers without an ecological footprint. You'll also find out how you relate to Nike's sustainab

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Posted on CategoriesCulture

An ode to experimentation – this season’s best football kits

The times when football kits were just a club’s colors and the main sponsor’s logo are long gone. For a lot of teams, they’re mainly an expression of confidence and identity. Which is why each year, we look forward to what our favorite clubs come up with. The 20/21 season is full of unconventional designs and motives that would be very hard to find ten years ago. These are the best kits of this season. REAL MADRID – THIRD KIT Since patterns are featured heavily in this list of kits, this was the

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Posted on CategoriesProduct story

The legendary Nike Air Max 90

In order for a pair of shoes to become a cultural symbol worn by all kinds of people, and also set the pace for the development of sneaker technology in the following decades, they have to be really good sneakers. The Nike Air Max 90 is globally recognized, even by people that aren’t complete sneakerheads. This year, the Air Max 90’s are celebrating their 30th birthday, so here’s a short recap of the silhouette’s journey to the top. The story of Nike’s Air Max sneakers begins in 1987, when the transpare

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Posted on CategoriesProduct story

Veja – from zero cost marketing to sustainability and popularity

You won’t find out about Veja’s quality and sustainability from an advertisement - the French brand relies on zero cost marketing, focusing on investing into reality instead. What does zero cost marketing mean, and how did the brand become an ecological inspiration for their competition? We welcome Veja, a new arrival at Footshop. Terms like sustainability and ecology are an integral part of Veja’s identity, as showcased by several innovative ideas the company is based on. The fact that this might be th

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Posted on CategoriesProduct story

Get on the ice rink with the Karhu Ice Hockey Pack

The words ‘hockey’ and ‘Finland’ go hand in hand. The same goes for Finnish brand Karhu, which, before fully focusing on sneakers, was known as a manufacturer of hockey accessories. Now, they’re paying homage to the traditional sport with the Karhu Ice Hockey Pack collection. For the occasion, Karhu prepared five redesigned archive models. Two of them are based on the Aria 95 silhouette, followed by the Fusion 2.0, Legacy 96 and the Synchron Classic. It’s worth mentioning that the Ice Hockey Pack will b

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Celebrate 30 years of a healthy mind with the Asics Gel-Lyte III OG colorway

Sound mind in a sound body. Especially in a body wearing the legendary Asics Gel-Lyte III silhouette. Loosely translated, this is the abbreviation behind the Japanese brand’s name - and it matches the silhouette too. It’s one of the reasons why, even after 30 years, the silhouette remains highly popular, and Asics is celebrating this anniversary with the release of an OG colorway. The creation of the Gel-Lyte III was a difficult process,  with lots of testing and studies being conducted, as well as

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Posted on CategoriesProduct story, Projects

Editorial: Footshop x adidas Superstar ‚Blueprinting‘ on the snow

Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Posted on CategoriesEditorials, Product story, Projects

Editorial: adidas x Footshop Superstar ‚Blueprinting‘ by Lousy Auber

Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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