Reebok is preparing to make the most out of their brand new silhouette, which transfers the energy back with every step. The Zig Kinetica sneakers could be summed up with three words: technology, advancement and convenience. The sneakers feature a unique zig zag sole for maximum support, and are a great intersection of performance, lifestyle and fashion.
Starring Connor McGregor
The main face of the Zig Kineticas is Connor McGregor, the Irish fighter and UFC featherweight champion. McGregor started doing MMA professionally after leaving his old job as a plumber and fought his way to the top of the martial arts world, be it karate, capoeira, kickbox or the already mentioned MMA.
The determination and ambition that McGregor represents is reflected in the Zig Kinetica sneakers thanks to their ability to transfer energy thanks to the ZigTech technology, which was first introduced in 2010 on the ZigPulse silhouette. It’s also where the Zig Kinetica sneakers got their name from.
At first glance it might seem that the Zig Kineticas are mainly performance sneakers, but this isn’t the case. They’re full-fledged lifestyle sneakers. Functional, but at the same time prepared for the streets or fashion shows, as confirmed by the planned collaborations – firstly, the extravagant collaboration with KENZO Minami, which might have already seen on the Instapump Fury silhouette. Then there’s also the Billionaire Boys Club collaboration, which features a black-green design.
You can look forward to other interesting names throughout the year, in the meantime you can browse some of the newly launched Zig Kinetica colorways. Take a look at our website and experience the revolutionary zigzag technology for yourself.
