Kenzó Takada was a trendsetter with every inch in the late 20th century. As a Tokio fashion university graduate, he opened his first store in downtown Paris in 1970 and called it Jungle Jap. Its interior was meant to evoke the jungle, which laid the foundations of Kenzó's brand. It has earned its fame with its unusual combinations of patterns inspired by the Japanese culture and European fits during its first years.  Since 2011, Kenzo has been in the hands of the founders of Opening Ceremony Carol Lim and Humberto Leon, who, following the example of Takada's pompous shows, have tried to bring the least expected to the stage with each new collection for eight years. They were succeeded by Felipe Oliveira Baptista in 2019, who worked as a creative director at Lacoste until then.

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