adidas x AVAVAV

adidas and AVAVAV have joined forces to create a unique collection that brings a fresh take on sports fashion with a creative twist. Making its debut during Milan Fashion Week 2024, this collaboration is a fusion of adidas' iconic style and the bold design approach of Swedish brand AVAVAV, led by Creative Director Beate Karlsson. Designed for Spring/Summer 2025, the collection surprises with original details that push the boundaries of traditional sports aesthetics.  The Adidas Originals by AVAVAV collection is proof that sports fashion can be fun, innovative and unexpected. Available from November 2024, it will appeal to those looking for a fresh and bold style. This collaboration represents a fusion of tradition, creativity and the courage to redefine what it means to wear sports fashion.

AVAVAV is a Swedish fashion brand that has become known for its unconventional, playful and often surreal approach to design. It was founded by Beate Karlsson, who is also its creative director. The brand features an experimental style that incorporates bold silhouettes, unusual materials and a humorous take on fashion.