- Men's shoes
- Nike
- Nike Air Max 270
- Nike Air Max 270 React White/ Lt Smoke Grey-Pure Platinum
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Nike Air Max 270
After Nike Vapormax, the fan-favorite of maximum comfort lovers of 2017, here comes the fresh blood inspired by icons such as Air Max 93 and Air Max 180. You're right, we're speaking of the Nike Air Max 270, for which Nike used the technology aimed at everyday use for the first time. The new 270 is not based on sports models, it wants to become your school buddy, someone you can bring to the cinema, or on a weekend trip with your friends. The name 270 comes from the visibility of the air on almost the entire perimeter of the shoe. You can view it from 270 degrees. Warning: Excessive use of the new Nike Air Max 270 can be highly addictive.
Materials
Upper
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Midsole
Air Sole: The legendary cushioning element - a capsule filled with compressed air that changed the world of sneakers.
React: The technology that combined the incompatible; elasticity, cushioning, lightening.
Sole
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
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Nike is an unquestionable giant in both the world of sports and fashion. Known for its clothing, sneakers, and accessories, Nike offers some of the best value for money in the industry. However, the brand’s primary success can be attributed to its iconic sneakers.
Innovation and Nike Air
Nike gained legendary status with its innovative Air technology. The first Nike shoes featuring the revolutionary air bubble hit the market in 1987, and they’re still etched in the minds of sneaker enthusiasts—these were the Nike Air Max 1. The designer behind the original Nike Air Sole line was Tinker Hatfield, a true icon in sneaker culture, who paved the way for a wide range of Nike Air Max models.
It would take ages to list all the Nike Air Max silhouettes that have been released over the years, but some of the most iconic include the Nike Air Max 1, 90, 95, 97, and 98. Newer models like the Nike Air Max Plus, 270, and 720 continue the legacy of innovation.
Nike History
The company we know today as Nike was originally founded as Blue Ribbon Sports in 1964. Nike sneakers didn’t debut under their current name until 1971, when the now-legendary Swoosh logo was introduced. Designed by University of Portland student Carolyn Davidson, the logo came with a modest payment of $2 an hour for her labor (equivalent to about seven times that in today’s money).
More Than Just Air Max
While Nike is synonymous with the Air Max line, the brand also offers a range of other footwear options. Nike Skateboarding (SB) has been a favorite among skateboarders, and basketball players have long relied on Nike footwear. Notably, the Nike Blazer has remained a popular choice for basketball enthusiasts. In 1984, Nike launched the Air Jordan brand, initially designed for basketball legend Michael Jordan. Though the shoes were initially exclusive to him, they quickly became available to the public and became one of the most coveted sneaker lines in history.
In addition to the extensive range of Air Max sneakers, Nike also offers slippers, available at Footshop. You can find all the iconic models mentioned here, in a variety of colors including white, black, red, blue, and more.
Nike Talking Shop w/ Footshop
What if my shoes won't fit?
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