If you're releasing a sneaker in the middle of winter, you should adjust it to the outdoor conditions as well. In adidas' case, it meant to create a sneaker that will stand out even on days when we get up in the dark, and suddenly it's dark again in what seems like five minutes. Hence the reflective parts that naturally and effortlessly blend in with the city immersed in the darkness where your only light source are the street lights, neon lights of the stores and... adidas Nite Jogger.
Synthetics: unlike textile, synthetic fibers are stronger, more durable and quick-drying.
BOOST: The technology of a thousand smaller particles that reduces the force of the impact and at the same time yields an extremely high energy return.
Rubber: a material that is very easy to maintain and you will appreciate it especially in rainy weather.