Gosha Rubchinskiy is a Russian streetwear icon. After he decided to make a drastic change in his business’ direction, he started to focus fully on building his brand PACCBET or Rassvet. In translation from Russian, it means Dawn, and the label focuses mainly on skateboarders and the younger generation that wants to, according to Gosha, become the voice of Russia. Rassvet has also teamed with brands such as Thrasher or Carhartt in the past.

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