New Balance 740

The New Balance 740 is a retro silhouette inspired by running shoes from the 2000s with roots in 80s basketball. Breathable mesh uppers, synthetic panels and bold lines create a quintessential Y2K look. ABZORB cushioning takes care of comfort, making them suitable for all-day wear. The model can be worn as a versatile "dad shoes" for the city and as a lifestyle sneaker. It is popular in basic colors, but has also caught the eye with limited collaborations.