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Haglöfs FRAM Mimic Jacket
Warmth without unnecessary bulk is the main reason you'll love the insulated jacket Haglöfs FRAM Mimic Jacket in black. The synthetic Mimic insulation mimics the warmth of down but, unlike it, handles moisture, keeping you warm even when it cools down or starts to drizzle. Throw it over a hoodie for your morning walk, on your way to work, or for a weekend getaway. With its clean, hoodless design, it looks just as good in the city as it does in nature.
The outer layer and lining are made from durable polyamide, which feels great to the touch and easily withstands everyday wear. Inside, the polyester insulation features Polartec® technology, known for its warmth and breathability, so you won't overheat even during brisk walks. It fastens with snaps, and the side pockets close with snaps too, perfect for stashing your phone or warming your hands. The round neckline without a collar gives the jacket a clean line, and the regular fit with a standard hem leaves enough room for a thicker sweater. Wear it on its own or as a mid-layer under a waterproof shell when the weather turns. A subtle touch is added by the embroidered logo. Haglöfs is a Swedish outdoor brand founded in 1914 by Wiktor Haglöf, producing gear for harsh northern conditions ever since.

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Haglöfs: Swedish Outdoor Minimalism with Over a Century of History
The brand Haglöfs is among the most respected manufacturers of premium outdoor clothing, footwear, and gear worldwide. Its story began in 1914 in a small Swedish village, Torsång, when founder Wiktor Haglöf crafted his first backpack for local lumberjacks and farmers. From its humble beginnings, the company has evolved into a global leader in innovation, sustainability, and technical design, while maintaining its original philosophy: to produce reliable and durable gear that withstands the harshest Nordic conditions.
History and Evolution of the Brand
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1914 (Foundation): Wiktor Haglöf sews the first backpacks in the family barn. His goal was to ease the work of those spending all day outdoors in challenging weather.
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1930–1950 (Growth): The company builds its own factory and expands its product range. Haglöfs backpacks become popular among hikers, the military, and foresters across Sweden.
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1980–1990 (Modernization): Haglöfs transforms its offering from specialized gear to a modern outdoor sports brand, introducing the first technical jackets and modular backpacks.
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2000–Present: The brand becomes a pioneer in ecological sustainability in textiles (introducing bluesign® certifications and recycled materials) and expands into international markets.
Main Product Categories
1. Clothing (Outerwear & Layering)
- Hardshell Jackets and Pants: Utilizing membranes like GORE-TEX® and proprietary PROOF™ membranes for maximum waterproofing and breathability during alpine hiking, ski touring, and climbing.
- Softshell and Windproof Layers: Designed for high activity with an emphasis on flexibility and ventilation.
- Insulated Layers (Down & Synthetics): Down jackets use hydrophobic down (Mimic Gold/Mimic PLATINUM) that keeps you warm even in damp conditions.
- Functional Base and Mid Layers: Merino wool and synthetic knits designed for effective moisture management and body temperature regulation.
2. Backpacks and Bags
- Hiking and Expedition Backpacks: Known for their ergonomics, adjustable back systems, and high load capacity.
- Urban and Daypacks: Legendary models like Tight with their iconic drop shape, combining outdoor durability with urban style.
- Travel and Waterproof Bags (Duffels): Resistant to abrasion and weather conditions.
3. Footwear
- Hiking and Trekking Shoes: Developed with a focus on stability, foot protection, and traction on wet and unpredictable terrain (utilizing Vibram® soles or ASICS technologies).
- Low Approach and Trail Shoes: For quick movement in mountainous terrain.
Sustainability Philosophy (Sustainable Performance)
Haglöfs is a leader in environmentally conscious manufacturing. The brand is built on the principle of “Beat the Elements, Don't Harm Them”:
- bluesign® System: Most materials used meet the world's strictest environmental standards.
- PFC-Free DWR: Elimination of harmful fluorocarbons from water-repellent fabric treatments.
- Recycled Materials: Extensive use of recycled polyester, polyamide, and certified down (RDS – Responsible Down Standard).
- Repairability and Durability: Products are designed to last decades and can be easily repaired, reducing their overall carbon footprint.
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
How to return damaged goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. More info

