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The Roger
The bell rings for the end of class, the backpack flies into the corner, and your child is already thinking about the court or playing with friends outside. For such afternoons, there are the kids' sneakers The Roger from the Swiss brand On. The clean tennis design in Ivory/Neem pairs just as well with school jeans as it does with sweatpants for practice, so you won't have to worry about what to put on in the morning.
The upper combines synthetic materials with textiles, ensuring the shoe keeps its shape while remaining breathable. With every jump, the CloudTec cushioning helps, and the Speedboard plate in the midsole provides a smooth rebound with each step. The rubber outsole grips well on the court and the sidewalk, handling quick direction changes during padel. The low cut allows for freedom of movement at the ankle. You can add kids' shoes with the same technologies that On uses in their adult models. The brand was founded in 2010 in Zurich by three friends and gained fame for its running shoes with a distinctive sole. The Roger line was created in collaboration with Roger Federer, bringing his sense of tennis elegance into children's sizes.
On The Roger
On The Roger - Tennis Legend
Category On THE ROGER showcases a curated selection from Footshop that directly connects sports aristocracy, timeless court aesthetics, and advanced Swiss biomechanics. This cohesive range emerged from a long-term engineering and investment partnership between the Zurich brand On and twenty-time Grand Slam champion Roger Federer. Rather than just being the face of the campaign, Federer became a co-owner and active developer with a clear mission: to strip the classic white tennis shoe of its historical stiffness, high weight, and rigidity, without compromising its purist elegance. The result is a premium lifestyle platform, hiding laboratory-tested running shoe kinetics under vintage silhouettes.
Hidden Technology: Swiss Laboratory Mechanics Without Disrupting Clean Lines
While On's performance running and trail models proudly showcase their open cushioning chambers from the outside, the THE ROGER collection opts for a strategy of invisible functional integration:
- Encapsulated CloudTec® System: The cushioning elements made from lightweight EVA foam are fully integrated within the midsole. The shoe maintains a low, clean profile of traditional cupsole footwear, but inside, it absorbs impact energy both vertically and horizontally with every step on hard urban surfaces, eliminating foot fatigue.
- Calibrated Speedboard® Plate: A thermoplastic polymer reinforcement runs the entire length of the midsole. This gives the shoe the necessary torsional stability during sudden direction changes and acts as a mechanical spring with every foot roll, returning energy for propulsion.
- Next-Gen Premium Vegan Leather: The upper is made from high-quality synthetic leather, reducing the shoe's carbon footprint, requiring no lengthy break-in period, and exhibiting exceptional resistance to mechanical wear and dirt while maintaining optimal flexibility.
Overview of Key Silhouettes from the On THE ROGER Collection at Footshop
The individual models in the collection cover the entire spectrum from strict formal minimalism to bold 90s streetwear:
- THE ROGER Centre Court: The flagship and purist foundation of the collection. A silhouette with minimal seams, inspired by traditional white footwear from Wimbledon grass. A versatile choice suitable for more formal cuts as well as clean smart-casual styles.
- THE ROGER Advantage: A bestseller for everyday dynamic movement. Lightweight, fresh construction with subtle perforations and soft color accents, designed for all-day urban mobility.
- THE ROGER Clubhouse: A sturdier retro silhouette referencing early 90s training tennis shoes. Characterized by complex stitching, layered panels, and a more pronounced sole structure for fans of nostalgic court visuals.
- THE ROGER Clubhouse Mid: An ankle-high variation of the Clubhouse model, drawing from the era's trend of ankle support. It offers a distinct streetwear profile, year-round thermal comfort, and increased lateral stability.
Styling Potential: From Architectural Tailoring to Modern Streetwear
Thanks to the absence of flashy branding and clean silhouette, models from the THE ROGER range make the perfect styling chameleon:
- Smart-Casual and Urban Tailoring: They shine when paired with cropped wool trousers with pleats, straight chinos, a lightweight linen shirt, a structured knit sweater, or a classic trench coat.
- Monochromatic and Relaxed Streetwear: They flawlessly complement premium straight raw denim, heavy cotton basic tees, boxy hoodies, and loose heavy-weight tracksuits.
Explore the On THE ROGER category at Footshop and incorporate a silhouette that merges the Grand Slam legacy of a tennis legend with invisible biomechanical innovation from Zurich.
Materials
They look a little like sneakers from the future. And maybe they are. He revolutionized running shoes, which Forbesnoticed and called the biggest innovation in this segment. We're talking about the unique patented CloudTec® sole technology , which perfectly cushions the footfall and adapts to your running style.
The brand is the brainchild of former professional athlete Olivier Bernhard, who wanted to create the perfect shoe for maximum performance and unparalleled comfort. He joined forces with Swiss engineers and the result is a completely unique shoe that is loved not only by runners, but also by world-class athletes and lovers of innovative design. In 2019, top tennis player and Olympic champion Roger Federer became co-owner of the brand and helped develop a premium line of sports and lifestyle footwear for On.
On also focuses on sustainability. It makes extensive use of recycled materials, minimizes waste and delivers functional innovations with a planet- and resource-friendly approach. Of course, without any compromise on the legendary Swiss quality and precision.
The On running shoes will support your athletic performance to the maximum. Every step in them will be light, natural and addictive. Whether you're running around town, in the mountains, or just looking for a comfortable sneaker with an unconventional design for everyday wear
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
How to return damaged goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. More info

