Posted on CategoriesProduct story

Converse and their first gender-free collection Shapes

Free yourself for a moment from Instagram and the photos you see there. Retouched stretch marks, wasp waists, abdominal muscles that resemble freshly baked buns, or behinds, earned with thousands of squats. These are the ideals of beauty that are served to us in pixel form every day. But the reality is in the people you see on the street everyday. The Converse Shapes collection is here for them. For pears, for apples, for all shapes. Converse launched their new product line Shapes this year, which follo

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Posted on CategoriesInterviews, Product story

Jan Černý: With KARA I want to explore and discover nature

In March this year the KARA brand introduced their new creative director - designer Jan Černý, one of the greatest talents on the Czech scene. In this short interview, you will find out what he is planning as creative director, or where, according to him, fashion is currently going. What does fashion mean to you? The liveliest part of our culture. The fastest way to express your opinions. Before you speak, what you’re wearing has already spoken for you. How do you remember your internship with Vir

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Posted on CategoriesProduct story

Asics Novablast x Slam Jam and the reign of the sports aesthetic

This year, the Japanese brand Asics is experiencing great popularity with their sports silhouettes. This has already been the case in recent years, but the celebration of 30 years of the Gel-Lyte III has rocketed the brand into the awareness of a wider group of people around sneakers, as confirmed by the hype of the recently released collaboration with Sean Wotherspoon. Now Asics has teamed up with the Italian store Slam Jam and brings another great sports collaboration on the Novablast model. The Asics

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Posted on CategoriesTips

❄️How to choose the right winter shoes

With the arrival of winter, choosing the right shoes can be tricky. Sneakerheads face the dilemma whether to choose their favourite light sneaker and risk being cold, or wear a warm pair of winter shoes at the expense of their outfits. Luckily, you can find shoes that will keep you both warm and stylish at Footshop. This is our universal guide to choosing the right pair of shoes for winter. Catching a cold during winter is usually caused by your feet getting cold. This can happen from walking barefoot o

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Posted on CategoriesProjects

Editorial: The new identity of Footshop directed by our friends

Our new visual identity is out published. As you probably already know, this is definitely not a static logo but a creative dynamic platform that can be used in an infinite number of ways. And there is this video and editorial with our friends from the Footshop community that can also convince you of this. We’re changing on the outside, moving forward on the inside. https://www.youtube.com/watch?v=fzLfpWQBvOI To find out more about the new Footshop´s visual identity you can read this ar

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Posted on CategoriesProduct story

The evolution of Bugs Bunny – and his 80th birthday

One of the most famous animated characters is celebrating his 80th birthday - the ageless Bugs Bunny from Looney Tunes and Merrie Melodies is a part of basically everyone’s childhood. Most bunnies definitely can’t brag about having a star on the Hollywood Walk of Fame. Let’s take a brief look at the history of the animated legend. 1940 The character’s development started prior to 1940, but this is Bugs Bunny’s debut year. His first role was in the short film, A Wild Hare, where he met his rival, the

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Posted on CategoriesProduct story

Who was the legendary Kenzo Takada?

Kenzo Takada, who passed away last month at the age of 81 from complications linked to Covid-19 was a Japanese designer, founder of the brand Kenzo and a Knight of the Legion of Honor. He was the first Japanese designer to settle down in Paris and become one of the biggest fashion icons of the 20th century. Today, let’s remember the biggest milestones of his long, enriching and successful career. Kenzo Takada was born in 1939 in the city of Himeji. Since a child, he was interested in fashion, so it come

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Posted on CategoriesProjects

We’re changing on the outside, moving forward on the inside

After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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Posted on CategoriesTips

4 best autumn sneakers

The leaves have almost gone through their annual color-changing process - you should take this cue to put your canvas Vans and Converse sneakers aside and put on something a little more suitable. Luckily, in the past three weeks, we received a whole bunch of Fall/Winter shipments, so here’s 4 sneakers I recommend for this season. Y-3 RUNNER 4D IO Y-3’s sneakers finally incorporated the unique adidas 4D technology. The now iconic midsole made with 3D printing and utilizing light and oxygen synthesis g

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Posted on CategoriesProjects

Monika Říhová: You don’t have a second chance

Monika lives in Olomouc, but she spends a lot of time travelling between Prague and Zlín. She first got into upcycling three years ago, when she used to go dumpster diving at Zlín’s factories with her friend. Currently, she’s studying her final year of shoe design at the Tomáš Baťa University in Zlín. How would you describe your style? It’s hard to say, but I enjoy working with clean, geometrical lines. I also like unconventional materials and new cuts. I try to realize my ideas both in streetwear as

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Posted on CategoriesProduct story

Space Hippie and Nike’s road to #sustainability

Previously, we've talked about how adidas is proactively challenging the climate crisis situation and trying to lower their own ecological footprint. This time, we'll take a look at what Nike is doing to support the idea of sustainability and responsibility towards Mother Earth. We'll talk about the freshly released Nike Space Hippie and about the Move to Zero project, which is supposed to lead Nike to produce sneakers without an ecological footprint. You'll also find out how you relate to Nike's sustainab

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Posted on CategoriesCulture

An ode to experimentation – this season’s best football kits

The times when football kits were just a club’s colors and the main sponsor’s logo are long gone. For a lot of teams, they’re mainly an expression of confidence and identity. Which is why each year, we look forward to what our favorite clubs come up with. The 20/21 season is full of unconventional designs and motives that would be very hard to find ten years ago. These are the best kits of this season. REAL MADRID – THIRD KIT Since patterns are featured heavily in this list of kits, this was the

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