Product story

During 2020, Reebok introduced their innovative Reebok Zig Kinetica silhouette, which primarily proved that they, one of the oldest brands on Footshop, are still capable of competing with evolving technologies, and of combining the beautiful with the practical. The project worked excellently, so it is no surprise that before the beginning of winter we’ve got the modified version, Reebok Zig Kinetica Edge. Zig Kinetica is primarily an everyday lifestyle silhouette, but thanks to its advantages, quality s

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The spotlight in which the legendary adidas Superstar silhouette finds itself in 2020 bears new fruits. This time, the sneaker, celebrating half a century in stores, serves as the starting point for the latest Pharrell x adidas Superstar Primeknit Human Race Pack collaboration.  The names of Pharrell’s collaborations are always very complicated, to the point where adidas themselves get confused every now and then. This collaboration’s results however are simple and systematic. It presents a total of 5 (

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Last year, the lifestyle brand Puma introduced a new sneaker line called Rider, which presents leisure sneakers inspired by the aesthetics of the 1980s. They’re based on the vintage Fast Rider silhouette, which combined an athletic running shoe look with streetwear. This year, we’re presented the women’s Cruise Rider silhouette, which is the first in the Rider family to drop their bold colors for a pastel look. Discover Puma cruise rider If you were in Vnitroblock last year on the 11th of December,

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Beyoncé Knowles-Carter has long been one of the icons not only on the stages of sold-out sports arenas, but also in the field of fashion. In addition to 22 Grammy Awards and her own production company, in 2016 she added her own brand Ivy Park to its portfolio. You can also find it online at Footshop in the form of an extensive joint collection - adidas x Ivy Park. The Ivy Park brand has its basis in mostly (but not exclusively) women’s clothing that values style and comfort over a physical look, and thi

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Free yourself for a moment from Instagram and the photos you see there. Retouched stretch marks, wasp waists, abdominal muscles that resemble freshly baked buns, or behinds, earned with thousands of squats. These are the ideals of beauty that are served to us in pixel form every day. But the reality is in the people you see on the street everyday. The Converse Shapes collection is here for them. For pears, for apples, for all shapes. Converse launched their new product line Shapes this year, which follo

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In March this year the KARA brand introduced their new creative director - designer Jan Černý, one of the greatest talents on the Czech scene. In this short interview, you will find out what he is planning as creative director, or where, according to him, fashion is currently going. What does fashion mean to you? The liveliest part of our culture. The fastest way to express your opinions. Before you speak, what you’re wearing has already spoken for you. How do you remember your internship with Vir

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This year, the Japanese brand Asics is experiencing great popularity with their sports silhouettes. This has already been the case in recent years, but the celebration of 30 years of the Gel-Lyte III has rocketed the brand into the awareness of a wider group of people around sneakers, as confirmed by the hype of the recently released collaboration with Sean Wotherspoon. Now Asics has teamed up with the Italian store Slam Jam and brings another great sports collaboration on the Novablast model. The Asics

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One of the most famous animated characters is celebrating his 80th birthday - the ageless Bugs Bunny from Looney Tunes and Merrie Melodies is a part of basically everyone’s childhood. Most bunnies definitely can’t brag about having a star on the Hollywood Walk of Fame. Let’s take a brief look at the history of the animated legend. 1940 The character’s development started prior to 1940, but this is Bugs Bunny’s debut year. His first role was in the short film, A Wild Hare, where he met his rival, the

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Previously, we've talked about how adidas is proactively challenging the climate crisis situation and trying to lower their own ecological footprint. This time, we'll take a look at what Nike is doing to support the idea of sustainability and responsibility towards Mother Earth. We'll talk about the freshly released Nike Space Hippie and about the Move to Zero project, which is supposed to lead Nike to produce sneakers without an ecological footprint. You'll also find out how you relate to Nike's sustainab

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In order for a pair of shoes to become a cultural symbol worn by all kinds of people, and also set the pace for the development of sneaker technology in the following decades, they have to be really good sneakers. The Nike Air Max 90 is globally recognized, even by people that aren’t complete sneakerheads. This year, the Air Max 90’s are celebrating their 30th birthday, so here’s a short recap of the silhouette’s journey to the top. The story of Nike’s Air Max sneakers begins in 1987, when the transpare

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In the current situation, celebrating Halloween isn’t such a good idea. Given the preventive measures that are active right now, instead of partying in costumes, you should stick to carving out pumpkins and watching scary movies at home. Nevertheless, this popular Anglo-Saxon folk holiday is a great source of  inspiration for sneaker designs. Check out the following five sneakers that are a perfect fit for Halloween. #5 Maison Margiela Fusion sneakers The Frankenstien’s-monster-looking Fusion sneaker

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You won’t find out about Veja’s quality and sustainability from an advertisement - the French brand relies on zero cost marketing, focusing on investing into reality instead. What does zero cost marketing mean, and how did the brand become an ecological inspiration for their competition? We welcome Veja, a new arrival at Footshop. Terms like sustainability and ecology are an integral part of Veja’s identity, as showcased by several innovative ideas the company is based on. The fact that this might be th

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