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The legendary Nike Air Max 90

In order for a pair of shoes to become a cultural symbol worn by all kinds of people, and also set the pace for the development of sneaker technology in the following decades, they have to be really good sneakers. The Nike Air Max 90 is globally recognized, even by people that aren’t complete sneakerheads. This year, the Air Max 90’s are celebrating their 30th birthday, so here’s a short recap of the silhouette’s journey to the top. The story of Nike’s Air Max sneakers begins in 1987, when the transpare

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5 best halloween sneakers

In the current situation, celebrating Halloween isn’t such a good idea. Given the preventive measures that are active right now, instead of partying in costumes, you should stick to carving out pumpkins and watching scary movies at home. Nevertheless, this popular Anglo-Saxon folk holiday is a great source of  inspiration for sneaker designs. Check out the following five sneakers that are a perfect fit for Halloween. #5 Maison Margiela Fusion sneakers The Frankenstien’s-monster-looking Fusion sneaker

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Veja – from zero cost marketing to sustainability and popularity

You won’t find out about Veja’s quality and sustainability from an advertisement - the French brand relies on zero cost marketing, focusing on investing into reality instead. What does zero cost marketing mean, and how did the brand become an ecological inspiration for their competition? We welcome Veja, a new arrival at Footshop. Terms like sustainability and ecology are an integral part of Veja’s identity, as showcased by several innovative ideas the company is based on. The fact that this might be th

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Vans a MoMA collaborative celebration of art

Although the current situation all but separated us from culture, it doesn’t mean anything final. You can experience it with every step, thanks to the new collaboration between California brand Vans and New York’s Museum of Modern Art, aka MoMA. Every day, you can retrace the steps of Salvador Dalí, Claude Monet or Jackson Pollock. Vans and The Museum of Modern Art may be on the opposite sides of the US, but they have one thing in common - a passion for culture, creativity and individuality. For this re

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Get on the ice rink with the Karhu Ice Hockey Pack

The words ‘hockey’ and ‘Finland’ go hand in hand. The same goes for Finnish brand Karhu, which, before fully focusing on sneakers, was known as a manufacturer of hockey accessories. Now, they’re paying homage to the traditional sport with the Karhu Ice Hockey Pack collection. For the occasion, Karhu prepared five redesigned archive models. Two of them are based on the Aria 95 silhouette, followed by the Fusion 2.0, Legacy 96 and the Synchron Classic. It’s worth mentioning that the Ice Hockey Pack will b

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The immortal Dr. Martens 1460

Dr. Martens is a brand tailored for anyone with their own unique style, but with a unanimous spirit. Thanks to the simple silhouettes, the owners of Dr. Martens shoes can make them a part of their own individual and distinct style. On the practical side, the shoes are ideal for the ruthless world of concerts, festivals and street fashion, thanks to their famous durability and comfort. Those are the Dr. Martens shoes we know now, but it wasn’t always like that. Originally, they were modest work shoes tha

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Celebrate 30 years of a healthy mind with the Asics Gel-Lyte III OG colorway

Sound mind in a sound body. Especially in a body wearing the legendary Asics Gel-Lyte III silhouette. Loosely translated, this is the abbreviation behind the Japanese brand’s name - and it matches the silhouette too. It’s one of the reasons why, even after 30 years, the silhouette remains highly popular, and Asics is celebrating this anniversary with the release of an OG colorway. The creation of the Gel-Lyte III was a difficult process,  with lots of testing and studies being conducted, as well as

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Discover the Puma Cali and Deva with Andy Coconut

For the Autumn, Andy Coconut put on a pair of Puma sneakers - the Cali Sport Top and the Deva Boot. Whether you like the casual Cali or the stylish Deva more, you won’t be cold in either of them. Which silhouette will you choose? PUMA CALI SPORT TOP Cali is an originally casual silhouette inspired by California in the 80’s, which is where the name comes from. The sneakers underwent changes mainly in the shape of the rubber sole, but the original style remains the same. The heightened Cali Sport Top i

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Reebok Zig Kinetica Edge – the edge between outdoor and urban

Fight the elements in the new Reebok Zig Kinetica Edge. Sneakers that stand on the edge of urban and the uncontrollable world. Discover a new silhouette with technical elements that won’t betray you in any season. The Zig Kinetica silhouette, presented by Reebok this February, was already futuristic enough as it is, but the Edge version is a few steps ahead. They share the iconic Floatride midsole, but the edge is better technically equipped then its older relative to ensure survival not only in the

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Meet MCQ Alexander McQueen

MCQ is a unique collective that also functions as an ever-changing culture, made for creators and the public alike. By including its collaborators, MCQ gives the public ownership of their pieces through the MYMCQ platform, a unique blockchain that combines social media with consumer’s archives. The work of big fashion houses is often based on designers and their creative teams that give the brand direction and introduce new elements to an already recognized or typical style. MCQ is different. The brand

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Editorial: Footshop x adidas Superstar ‚Blueprinting‘ on the snow

Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Posted on CategoriesEditorials, Product story, Projects

Editorial: adidas x Footshop Superstar ‚Blueprinting‘ by Lousy Auber

Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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