Product story

You can call them collabs, partnerships, whatever you want. But the fact is that for the last several years, they ruled both the worlds of sneakers and fashion alike. Basically every brand does them these days. And even though they sometimes don't come out that good, they still hit high sales numbers. First off, Nike definitely doesn't belong to the group of brands that started doing collaborations due to their popularity and trendiness - they're the pioneers. Nike's headquarters have always included a

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The first Michael Jordan model was designed by Peter Moore, who's main responsibility at Nike was graphic design. He also designed the Nike Dunk, which was what the Air Jordan originated from - Moore changed the shape of the upper, the sole and placed the Air Jordan Wings logo, which he also designed, onto the shoe. Air Jordan Wings logo, source: slamonline.com When Michael got the first pair, which was in the Bred colorway, he said that he wasn’t going to wear them because “they were the devil’s c

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The popular sneaker festival, celebrating shoes featuring the legendary swoosh, is back again. For this year's Air Max Day, we decided to give back to the community that enables us to do what we do every day. This year's Air Max Day is presented by Footshop's @1000sneakers, which features a  collection of the best Air Maxes of recent years. Photography was taken care of by @kickeez, who also added the AM90 Infrared Duck Camo, which is currently being released. Would you like to have something like

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Imagine an incredibly stylish level of comfort. That's how Nike describes their silhouette Nike Air Max 270 React. Admittedly, it sounds like a huge cliché that could be applied to any new sneaker that comes out, but in this case, there's a big but. This is one of the few instances that it's actually true. Why? The React technology debuted in 2018 as a part of the React Element 87 and 55 silhouettes. And it was the React technology that caused these silhouettes to be (according to multiple sneaker magaz

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One of the most iconic things associated exclusively with rap music would probably be overly eccentric, custom-made jewelry. Expensive and extravagant clothes is something almost every musician dresses nowadays. “Streetwear” is the mainstream nowadays. But a  big old chain is still one of the privileges of rappers. I’m sure that sometime in the future, we’ll make a summary of the wildest things on the necks and wrists of Czech and Slovakian rappers, but for now, I want to take a closer look at one

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Last year, the American brand Vans unveiled a special collaboration inspired by the work of photographer Ralph Steadman. This year, they are following it up with a collaboration with Jim Goldberg, an American photographer and artist, whose work has a specific element to it - he lets his subjects add their commentary to the photographs. Jim Goldberg’s work speaks for itself. Goldberg letting his subjects add their own thoughts right into the picture is undoubtedly unique. These thoughts and commentar

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The brand A-COLD-WALL* was created in 2015 by then-22-year-old Samuel Ross. At that time, he already, despite his age, had an idea about what it was like leading your own premium brand - three years earlier, long before his first products saw the light of the world, Ross used to be the intern of Virgil Abloh, founder of the brand Off-White and the current art director of menswear at Louis Vuitton. So how did this young designer grab the attention of the seasoned fashion guru and his later mentor? You can f

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Reebok is preparing to make the most out of their brand new silhouette, which transfers the energy back with every step. The Zig Kinetica sneakers could be summed up with three words: technology, advancement and convenience. The sneakers feature a unique zig zag sole for maximum support, and are a great intersection of performance, lifestyle and fashion. https://youtu.be/Che0jn4winQ Starring Connor McGregor The main face of the Zig Kineticas is Connor McGregor, the Irish fighter and UFC featherw

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Even though Valentine’s day is long past us, Converse is releasing a new collection called Love Fearlessly, consisting of sneakers and apparel. The point of the collection isn’t about being in love with your significant other. Instead, it’s focused on loving ourselves. It highlights the fact that we often forget about the most important person in our life - us. How can we love anyone and anything else when we don’t love ourselves? https://www.youtube.com/watch?v=2kEa-5B4MYo A lack of self-love is a

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If you’re reading this, you’re probably one of the people that take Valentine’s day seriously. Which I respect, because even though it’s kind of an artificial holiday that we don’t historically have anything in common with, these moments when we remind ourselves of the magic of love and spend time with those closest to us are always important. adidas also has a Valentine’s day gift for you. It’s not a love letter, but the Valentine’s Pack collection, consisting of the Sambarose and Superstar silhouettes

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A lot of things happened 50 years ago. Paul McCartney announced he was leaving the Beatles and Freddie Mercury founded Queen. A space probe landed on Venus, Noemi Campbell was born and the adidas Superstar took the shape we know now. The sneakers with the iconic Shell Toes made their way from basketball courts to hip hop and finally to our shoe racks. And now we’re here, just in time to celebrate half a century of their existence, because what’s more important than teamwork? It’s said that in order

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The people that expected the era of flying cars in the ’20s and ’30s of the last century were probably disappointed. But a similar visionary achievement was, this time successfully, achieved in the world of sneakers. Why is the ADIDAS 4D technology a great example of technological advancement in sneakers? And what’s behind the higher price tag? It’s all made possible thanks to the now-iconic midsole created by 3D printing, utilizing the help of light and oxygen synthesis. So what makes this different

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