FTSHP blog

You won’t find out about Veja’s quality and sustainability from an advertisement - the French brand relies on zero cost marketing, focusing on investing into reality instead. What does zero cost marketing mean, and how did the brand become an ecological inspiration for their competition? We welcome Veja, a new arrival at Footshop. Terms like sustainability and ecology are an integral part of Veja’s identity, as showcased by several innovative ideas the company is based on. The fact that this might be th

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Although the current situation all but separated us from culture, it doesn’t mean anything final. You can experience it with every step, thanks to the new collaboration between California brand Vans and New York’s Museum of Modern Art, aka MoMA. Every day, you can retrace the steps of Salvador Dalí, Claude Monet or Jackson Pollock. Vans and The Museum of Modern Art may be on the opposite sides of the US, but they have one thing in common - a passion for culture, creativity and individuality. For this re

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The words ‘hockey’ and ‘Finland’ go hand in hand. The same goes for Finnish brand Karhu, which, before fully focusing on sneakers, was known as a manufacturer of hockey accessories. Now, they’re paying homage to the traditional sport with the Karhu Ice Hockey Pack collection. For the occasion, Karhu prepared five redesigned archive models. Two of them are based on the Aria 95 silhouette, followed by the Fusion 2.0, Legacy 96 and the Synchron Classic. It’s worth mentioning that the Ice Hockey Pack will b

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Dr. Martens is a brand tailored for anyone with their own unique style, but with a unanimous spirit. Thanks to the simple silhouettes, the owners of Dr. Martens shoes can make them a part of their own individual and distinct style. On the practical side, the shoes are ideal for the ruthless world of concerts, festivals and street fashion, thanks to their famous durability and comfort. Those are the Dr. Martens shoes we know now, but it wasn’t always like that. Originally, they were modest work shoes tha

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Sound mind in a sound body. Especially in a body wearing the legendary Asics Gel-Lyte III silhouette. Loosely translated, this is the abbreviation behind the Japanese brand’s name - and it matches the silhouette too. It’s one of the reasons why, even after 30 years, the silhouette remains highly popular, and Asics is celebrating this anniversary with the release of an OG colorway. The creation of the Gel-Lyte III was a difficult process,  with lots of testing and studies being conducted, as well as

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Valery, founded by David Nikolov when he was just 17, is a Czech streetwear brand built on upcycling. David studies design and fashion in Prostějov, where he, in his own words, ended up completely by accident. Sustainability and upcycling are an integral part of his work, which makes Valery a perfect fit for the Footshop Upcycling Project. David wants to create a smaller collection from the provided products - so far, we were able to witness two of his collections, one at Fashion Designer Show Brno 202

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For the Autumn, Andy Coconut put on a pair of Puma sneakers - the Cali Sport Top and the Deva Boot. Whether you like the casual Cali or the stylish Deva more, you won’t be cold in either of them. Which silhouette will you choose? PUMA CALI SPORT TOP Cali is an originally casual silhouette inspired by California in the 80’s, which is where the name comes from. The sneakers underwent changes mainly in the shape of the rubber sole, but the original style remains the same. The heightened Cali Sport Top i

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Photos by @barbarakoll, model: @lufle_miw Outfits: FTSHP + LAFORMELA „NO SEASON“ DENIM SHORTS FOOTSHOP HUNGARIAN ARTIST GLOW IN THE DARK TEE FOOTSHOP CLEANING TEE HELMUT LANG MEGA STANDARD HOODIE MAHARISHI WORLD CORPS ORGANIC TEE THE NORTH FACE WILD VEST NIKE AIR ZOOM SPIRIDON CAGE 2 NIKE AIR VAPORMAX 360 NIKE AIR ZOOM-TYPE HERON PRESTON 5 POCKETS DENIM PANTS HERON PRESTON CTNMB SPRAY HOODIE HERON PRESTON TAPE BELT HERON PR

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Fight the elements in the new Reebok Zig Kinetica Edge. Sneakers that stand on the edge of urban and the uncontrollable world. Discover a new silhouette with technical elements that won’t betray you in any season. The Zig Kinetica silhouette, presented by Reebok this February, was already futuristic enough as it is, but the Edge version is a few steps ahead. They share the iconic Floatride midsole, but the edge is better technically equipped then its older relative to ensure survival not only in the

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MCQ is a unique collective that also functions as an ever-changing culture, made for creators and the public alike. By including its collaborators, MCQ gives the public ownership of their pieces through the MYMCQ platform, a unique blockchain that combines social media with consumer’s archives. The work of big fashion houses is often based on designers and their creative teams that give the brand direction and introduce new elements to an already recognized or typical style. MCQ is different. The brand

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Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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