Michael Jordan’s models are some of the most iconic sneakers ever, and one of Nike’s most successful collaborative efforts. Even after several years, some color combinations still sell out almost immediately. But the first retro Jordans release wasn’t nearly as successful as you might think.
When and why did Nike even decide to re-release some of the Jordan models? In 1993, Michael Jordan shocked the whole world when, after he won his third NBA title, he announced he would be ending his basketball career. Nike decided that this would mark the end of the Jordan product line, with no new models being released after the Air Jordan 10’s. Apart from ending the product line, they decided to re-release his first three models.
The 1’s were released in the color combinations ‘Chicago’ and ‘Bred’, then the 2’s in a high and low-top version and, finally, the 3’s, in the color combinations ‘Black Cement’ and ‘White Cement’. Surprisingly, this re-release wasn’t that successful at first. Nike couldn’t get the models to sell, and so they got discounted. At the time, the 3’s cost $110 and the 1’s $80, but both ended up being discounted to $30. Despite them not being very successful at first, they ended up being very popular and one of the symbols of streetwear.