Skip to content
  • New arrivals
  • Shoes
  • Clothing
  • Accessories
  • Gifts
  • Brands
  • Inspiration
  • Releases
  • Sale
  • New arrivals
  • Shoes
  • Clothing
  • Accessories
  • Gifts
  • Brands
  • Inspiration
  • Releases
  • Sale
  • Shoes
  • Clothing
  • Sale
Menu
Latest
Men
Women
Kids
Accessories
Sales
Brands
Info
Menu
Latest
Men
Women
Kids
Accessories
Sales
Brands
Info

FTSHP blog

  • Projects
  • Editorials
  • Product story
  • Sustainability
  • Interviews
  • Culture
  • Tips
  • Events
  • Search

We’re changing on the outside, moving forward on the inside

We’re changing on the outside, moving forward on the inside
Posted on 9. 11. 202016. 11. 2020by Honza NosekCategoriesProjects

After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons. 

No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse platform providing creative space for artists not only from fashion and streetwear areas. Therefore, we wanted to demonstrate this diversity with our logo. We wanted simplicity, but at the same time, a more playful environment. We wanted to maintain our mindset but to move one level further internally and externally. Our requirements were met by the concept from the graphic studio Najbrt, which took care not only of the logo but of the dynamic identity of our store, providing an infinite number of possibilities and uses.

“It was about capturing a certain spontaneity and immediacy as values ​​that the current generation of digital immediacy places above perfection. This kind of street smart audacity, with which you can cross out something, sign something, but at the same time, not just negate it with this punk attitude. You want to create something excitingly new and individual with optimism. Just like everyone is used to customization and being served algorithmically personal playlists. These are the lines. But they are based on disciplined craftsmanship, expertise, the stability of the font system itself, which must work. Hence the custom-made font Foot Medium created by us, used for this exact purpose,” said Studio Najbrt confidently.

The CEO and founder of Footshop, Peter Hajduček, is deeply relieved, as the topic of changing the visual identity has come up at least once a quarter in the last few years. “My inner belief says that this logo has everything we need from a new logo. With the focus on a more premium and exclusive range of goods, the logo can be used for branding our products too. In recent years, we have gone through several unsuccessful attempts to change the logo, which made me relatively skeptical about the project. But for all of us, this cooperation was a great example of the professionalism of Studio Najbrt, as they got along with our ideas in a short time and were able to depict what we could only describe in words.”

So we are changing on the outside, but we are moving forward on the inside, which is also a connection to the year 2021 when we will celebrate our 10th anniversary.

You will get familiar with all the variations of the new Footshop logo in the coming weeks, months, and maybe years. Our collections, collaborations with brands, as well as visuals on the Internet, in stores, or as part of the dynamic and inspiring city streets, will work as the middle-man between you and us.

  • About
  • Latest Posts
Wholesome ig
Honza Nosek
Wholesome ig
Latest posts by Honza Nosek (see all)
  • Summer must burn - 10. 5. 2023
  • On Feet: The best sneakers of the week are dominated by New Balance - 4. 5. 2023
  • 4 colours of 2023 that define a separate trend category - 5. 4. 2023

Related Posts

Focus on adidas Terrex: gear for the mountains and the urban jungle 

Focus on adidas Terrex: gear for the mountains and the urban jungle 

Footshop is ready for back to school. And ready for you as well.

Footshop is ready for back to school. And ready for you as well.

Celebrating International Women’s Day with the true definition of uniqueness

Celebrating International Women’s Day with the true definition of uniqueness

Post navigation

Previous post Previous post: 4 best autumn sneakers
Next post Next post: The evolution of Bugs Bunny – and his 80th birthday
  • About Footshop
  • Raf Simons
  • adidas Y-3 by Yohji Yamamoto
  • We are part of adidas consortium
  • Vault by Vans at Footshop
  • adidas Yeezy by Kanye West
  • adidas Futurecraft 4D
  • Alexander Wang at Footshop
  • ACG Nike Nike ACG
  • adidas Clean Classics

Follow us

  • Facebook
  • Instagram
  • YouTube
  • Twitter

Help and information

  • Shopping
  • Privacy Policy
  • Terms & conditions
  • Notice to the Buyer
  • FAQ

Footshop

  • About Footshop
  • Affiliate programme
  • Footshop Blog
  • Releases
  • Footshop Club
  • Contact