FTSHP blog

Our new visual identity is out published. As you probably already know, this is definitely not a static logo but a creative dynamic platform that can be used in an infinite number of ways. And there is this video and editorial with our friends from the Footshop community that can also convince you of this. We’re changing on the outside, moving forward on the inside. https://www.youtube.com/watch?v=fzLfpWQBvOI To find out more about the new Footshop´s visual identity you can read this ar

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One of the most famous animated characters is celebrating his 80th birthday - the ageless Bugs Bunny from Looney Tunes and Merrie Melodies is a part of basically everyone’s childhood. Most bunnies definitely can’t brag about having a star on the Hollywood Walk of Fame. Let’s take a brief look at the history of the animated legend. 1940 The character’s development started prior to 1940, but this is Bugs Bunny’s debut year. His first role was in the short film, A Wild Hare, where he met his rival, the

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After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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The leaves have almost gone through their annual color-changing process - you should take this cue to put your canvas Vans and Converse sneakers aside and put on something a little more suitable. Luckily, in the past three weeks, we received a whole bunch of Fall/Winter shipments, so here’s 4 sneakers I recommend for this season. Y-3 RUNNER 4D IO Y-3’s sneakers finally incorporated the unique adidas 4D technology. The now iconic midsole made with 3D printing and utilizing light and oxygen synthesis g

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Monika lives in Olomouc, but she spends a lot of time travelling between Prague and Zlín. She first got into upcycling three years ago, when she used to go dumpster diving at Zlín’s factories with her friend. Currently, she’s studying her final year of shoe design at the Tomáš Baťa University in Zlín. How would you describe your style? It’s hard to say, but I enjoy working with clean, geometrical lines. I also like unconventional materials and new cuts. I try to realize my ideas both in streetwear as

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Previously, we've talked about how adidas is proactively challenging the climate crisis situation and trying to lower their own ecological footprint. This time, we'll take a look at what Nike is doing to support the idea of sustainability and responsibility towards Mother Earth. We'll talk about the freshly released Nike Space Hippie and about the Move to Zero project, which is supposed to lead Nike to produce sneakers without an ecological footprint. You'll also find out how you relate to Nike's sustainab

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The times when football kits were just a club’s colors and the main sponsor’s logo are long gone. For a lot of teams, they’re mainly an expression of confidence and identity. Which is why each year, we look forward to what our favorite clubs come up with. The 20/21 season is full of unconventional designs and motives that would be very hard to find ten years ago. These are the best kits of this season. REAL MADRID – THIRD KIT Since patterns are featured heavily in this list of kits, this was the

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In order for a pair of shoes to become a cultural symbol worn by all kinds of people, and also set the pace for the development of sneaker technology in the following decades, they have to be really good sneakers. The Nike Air Max 90 is globally recognized, even by people that aren’t complete sneakerheads. This year, the Air Max 90’s are celebrating their 30th birthday, so here’s a short recap of the silhouette’s journey to the top. The story of Nike’s Air Max sneakers begins in 1987, when the transpare

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In the current situation, celebrating Halloween isn’t such a good idea. Given the preventive measures that are active right now, instead of partying in costumes, you should stick to carving out pumpkins and watching scary movies at home. Nevertheless, this popular Anglo-Saxon folk holiday is a great source of  inspiration for sneaker designs. Check out the following five sneakers that are a perfect fit for Halloween. #5 Maison Margiela Fusion sneakers The Frankenstien’s-monster-looking Fusion sneaker

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You won’t find out about Veja’s quality and sustainability from an advertisement - the French brand relies on zero cost marketing, focusing on investing into reality instead. What does zero cost marketing mean, and how did the brand become an ecological inspiration for their competition? We welcome Veja, a new arrival at Footshop. Terms like sustainability and ecology are an integral part of Veja’s identity, as showcased by several innovative ideas the company is based on. The fact that this might be th

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Although the current situation all but separated us from culture, it doesn’t mean anything final. You can experience it with every step, thanks to the new collaboration between California brand Vans and New York’s Museum of Modern Art, aka MoMA. Every day, you can retrace the steps of Salvador Dalí, Claude Monet or Jackson Pollock. Vans and The Museum of Modern Art may be on the opposite sides of the US, but they have one thing in common - a passion for culture, creativity and individuality. For this re

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The words ‘hockey’ and ‘Finland’ go hand in hand. The same goes for Finnish brand Karhu, which, before fully focusing on sneakers, was known as a manufacturer of hockey accessories. Now, they’re paying homage to the traditional sport with the Karhu Ice Hockey Pack collection. For the occasion, Karhu prepared five redesigned archive models. Two of them are based on the Aria 95 silhouette, followed by the Fusion 2.0, Legacy 96 and the Synchron Classic. It’s worth mentioning that the Ice Hockey Pack will b

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