Product story

Besides constantly innovating and working on new silhouettes, Nike also spends time refurbishing retro silhouettes to fit 2021’s futuristic look.A symbol of this school of thought is the Nike Waffle One, which combines elements of recent successful collaborations and executes them in an all-round, everyday summer sneaker. The Waffle One is the definition of a timeless classic. It balances modern tendencies with tried and tested elements of the cult runner model Nike Waffle Trainer. A lot of time passed

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Everyone knows what Converse is. But not so many people know about the brand’s history, which goes way back into the early 20th century. One of the first models Converse ever created was the Chuck Taylor - and in this article, we’ll take a closer look at the ideal summer silhouette. THE BIRTH OF THE CHUCKS Converse, then titled the Converse Rubber Shoe Company, was founded in 1908. One of its main points of interest was basketball - which is how the first canvas Converse came to be. Incidentally, the

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Way back in 1966, in sunny California, Paul Van Doren and his brother Jimi created their first pair of sneakers. The legendary waffle-soled sneakers became a phenomenon and lifestyle. Even though they were originally designed for yachtsmen, they found their home in the communities of skaters and BMX riders. Today, Vans is one of the first things that pops into your head when you hear the word “sneakers”. But are you familiar with the brand’s origins? 704 E. Broadway, Anaheim, California. That’s the exac

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The second person in history to win the best fashion designer award for both men and women in one year, an icon running his own brand, and now also one of the two creative directors of Prada, which he joined forces with after years of working with Jil Sander, Christian Dior and Calvin Klein. All this and more can be said about Raf Simons; fashion designer, furniture designer and, according to TIME magazine, one of the world's 100 most influential personalities in the ICONS category. This article will guide

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At times, it may seem like the world of sneakers is constantly bobbing back and forth purely between retro and futuristic designs. Almost as if there wasn’t a contemporary style, to put it loosely. But then, along comes someone like Craig Green, the best fashion designer in the U.K., and makes a clear statement as to what living in the present means.  This is the result of the latest collaboration between adidas and Craig Green. The collection is composed of two almost identical silhouettes, the ZX 2k P

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Fashion is aesthetic beauty. And fashionable clothes often go together with more fashionable clothes. But when the list of compatible pieces and styles is exhausted, all you can do is fuse different styles together. This is what genius fashion designer, Dior and Fendi department leader, and primarily artist, Kim Jones has been up to for the last 20 years. The word streetwear isn’t a part of his vocabulary, and you’ll soon find out why. FROM LONDON TO THE AMAZON AND BACK AGAIN Kim Jones has been combi

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“Retro shoes that evoke an Easter atmosphere all year round.” Those were adidas’s words of introduction for the ZX 10,000 Schokohase colorway. You can unpack these sneakers just like you would unpack a chocolate Easter bunny. And because we believe that the best chocolate looks as good as it tastes, we met KristyJan Chocolatiers, who created pralines tailored specifically to this silhouette. As you look through the glass counter, you can admire a selection of pralines. Meanwhile, behind another pane of

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Apart from beautiful sneakers, projects and innovations, the world of sneakers also sometimes brings bad news. On May 6th, one of the pioneers of sneaker culture, and the person without whom many people’s sneaker collections would be much smaller passed away at the age of 90 years. In 1966, Paul Van Doren and his brother founded the Van Doren Rubber Company, later known and globally recognized as Vans. On the West Coast, the sixties were an era full of freedom, youthful energy and technological advancem

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When I first started going to festivals, I used to wonder how people could spend all day walking around in heavy, leather boots, as I’d always wear like a pair of canvas sneakers. Well, today I’m that much wiser. The Dr. Martens 1460’s been around for sixty years, and they’re definitely not going into retirement anytime soon. At this point, I don’t need to introduce you to Dr. Martens. We wrote about them here, and also here. Durable but comfy, with a distinct look and countless collaborations under the

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This part of the On Feet series will be a bit different. Usually, you’ll find the most anticipated releases of the week here, captured by Petr ‘Kovo’ Kováč - these sneakers are, for the most part, backed by hype. The problem is that seeing all these pairs of cool sneakers is spoiled by not being able to buy them anymore, as they’re sold out - or they just remind you of your last unsuccessful attempt at winning the raffle. So today, I’ll instead be writing about three sneakers that are readily available and

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After what was probably the most striped On Feet episode yet, we’re back with the three best recent drops. Take a closer look at the highly clean AJ 7’s in the Flint colourway, the three-model pack of the adidas ZX6000 and a sustainable version of the Ultraboost 21’s. AIR JORDAN 7 FLINT Since the seventh installment in the Air Jordan series will probably never get as much hype as the 1’s or the 4’s, its hidden beauty gets more unique and exceptional. The newest colourway, titled Flint, combines white

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If your cliché detectors go off the charts while reading this post I’m sorry, but I just had to. New silhouettes from the ZX series have been releasing fairly often during the past two years, but so far, I haven’t registered such a high and consistent count of really good models. In fact, three of them made the traditional weekly selection of the best releases. Now, you can admire them along with the highly hyped adidas x Bape collab or the new Nike Air Pegasus in this week’s batch of on feet photos. Enjoy

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